Amman: Toyota Motor Corporation has commemorated the official regional launch of the all-new 2023 Toyota GR86 - ‘when analogue meets digital’ - in the Jordanian capital, Amman, in the presence of Toyota distributors from across the MENA region and a host of local and regional media entities. The digital launch took place on Saturday 8 October, 2022, at Zara Expo, amidst the electrifying finals of the 2022 Toyota GAZOO Racing MENA Esports Cup, which recently concluded its activities in Amman.

The all-new 2023 Toyota GR86 builds on the historic journey of the AE86 ‘HACHI-ROKU’ - which presented drivers with a raw, unique experience and emerged, for several decades, as the go-to choice for racers, drifters and customizers - followed by the GT86, which won praise from motoring journalists worldwide for bringing thrills to drivers of all skill levels and transforming the definition of affordable sports cars.  

The key to the exhilarating world of GR, the all-new 2023 Toyota GR86 is powered by a 2.4L flat-four boxer engine with 228hp and 6-speed manual or automatic transmission. Sleek and sophisticated, its coupé body mixes weight-saving materials, such as an aluminum roof, with motorsport-inspired aerodynamics for class-leading handling and stability. The model comes with heated front seats, an 8-speaker sound system, dual zone automatic climate control and 8-inch multimedia touchscreen. Besides delivering spectacular performance, the vehicle maintains optimum safety and driving stability on the road with advanced safety technologies, including seven Supplemental Restraint System (SRS) airbags, Blind Spot Detection (BSD) and Lane Departure Alert (LDA), among other cutting-edge features.   

Commenting on the occasion, Nadim Haddad, Managing Director of Markazia - the sole distributor of Toyota, Lexus and Hino trucks in Jordan - stated, “We’re incredibly pleased to have hosted the official regional launch of the all-new 2023 Toyota GR86 in Jordan, alongside the 2022 Toyota GAZOO Racing MENA Esports Cup finals. The perfect embodiment of analogue meeting digital, this superb vehicle is the product of the Toyota GAZOO Racing team; meeting the needs of professional motorsports drivers thanks to its deliberate design that allows them to enjoy an exceptional driving experience.”

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About Markazia

Markazia is the sole distributor of Toyota, Lexus, Hino trucks and Yamaha motorcycles and scooters in Jordan. Since 1999, it has established itself as a leading company in automobile sales, after sale services and spare parts with five dealers spread over the Kingdom. Markazia aims to be a lifelong partner to Jordanians, especially youth, whose growth and success reflect positively on the company. Thus, a CSR program and a strategic approach grounded in the community are what make Markazia more than just a distributor, but an effective corporation that works for the betterment of society.

Markazia has proven its unwavering commitment to uphold the Toyota key principles of value for money, safety, quality, innovation and environmental responsibility through its impeccable services and corporate values. Toyota’s diverse product line guarantees that the needs of each and every client, no matter how different, are met through a vehicle that seamlessly complements their lifestyle and acts as an extension of their personality.
For questions or inquiries, contact Markazia Toyota via the WhatsApp YOTA BOT

This press release has been distributed by Bidaya Marketing Communications on behalf of Markazia.
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