Dubai, United Arab Emirates: Majid Al Futtaim Entertainment is excited to announce the launch of seven fully-interactive ‘Gameboxes’ in Magic Planet - City Centre Mirdif, Dubai and Magic Planet City - Centre Al Zahia, Sharjah. In partnership with leading gaming company Immersive Gamebox (IGB, formerly known as Electric Gamebox), the region’s first hyper-immersive gaming experience will give guests access to a completely new genre of group entertainment starting from 20 January.

Touted as the World’s Smartest Rooms, ‘Gameboxes’ are interactive digital smart rooms featuring cutting-edge technologies, including patented touch screens, 3D motion tracking, and surround sound to deliver a shared gaming experience like no other. Each ‘Gamebox’ can cater to groups of two to six players, making them the perfect new entertainment destination for dates, mates, and the whole family.

Players can choose from 12 different experiences in IGB’s growing library of licensed and original IP games created by its in-house studio. All titles will be available at Magic Planet including Alien Aptitude Test, Ticket to Mars, Psychedelic Mansion, James Bunny: Casino Tropicale, and Squid Game lasting 60 minutes each, as well as Temple of Coins, Angry Birds, Block Smash Mania, Trivia Mash-up, lasting 15-30 minutes each, and kids’ games including Temple of Coins Junior, Tip Tap Memory Challenge and Shaun the Sheep: Championsheeps, lasting 15-30 minutes each. IGB will also be providing localised versions of these games in Arabic.

IGB was co-founded by Chief Executive Officer Will Dean and Chief Financial Officer David Spindler in 2019. It currently has 16 locations across Europe and the US with locations in London, New York, Chicago, Houston, Berlin, and many more, providing guests with unparalleled entertainment experiences. Immersive Gamebox is among Tripadvisor’s Top 10% Worldwide Attractions and has recently been featured in The Guardian’s Culture 2023 picks. 

Be the first to experience the region’s first hyper-immersive gaming experience! Visit Immersive Gamebox at Magic Planet - City Centre Mirdif, Dubai and City Centre Al Zahia, Sharjah or book your tickets online at https://www.magicplanetmena.com/en-ae/immersive-games starting from 20 January.

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About Majid Al Futtaim  

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.  

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses, spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region. 

Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres and five community malls, which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 375 outlets including City+, the region’s first checkout-free store, and an online store. 

Majid Al Futtaim operates more than 600 VOX Cinemas screens, as well as a portfolio of world-class leisure and entertainment experiences across the region, including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business, representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.  

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About Immersive Gamebox

Immersive Gamebox (IGB) is reinventing how we play videogames. The ‘Gameboxes’ feature a range of cutting-edge technologies such as projection mapping, touch screens, patented Lidar, 3D motion tracking, and surround sound to deliver an entirely new form of immersive entertainment without any bulky headsets. Teams of 2-6 play 30-60-minute games featuring levels and challenges designed to be fun, social, and collaborative. Co-founded by CEO Will Dean and CFO David Spindler in 2019, Immersive Gamebox currently has 16 locations across the US and Europe with more to come. Designed by the company’s in-house game studio, Immersive Gamebox has over 12 accessible and intuitive games currently available to choose from and more games are being launched every month. IGB was awarded “Traveler’s Choice” on TripAdvisor for two consecutive years for their deliverance of unparalleled entertainment experiences. Immersive Gamebox recently rebranded from “Electric Gamebox” to better reflect the experience players can expect from the gaming company.