The UAE has successfully positioned itself as a leading global destination for both leisure and business travelers, positively impacting the country's hospitality sector and fueling the growth of the hotel supply industry.

Stellar USP, one of the leading hotel suppliers in the country, has effortlessly established itself as a leader in the luxury hospitality space, specializing in high-end, bespoke supplies. During the period 2023–2024, Stellar USP declared that it has doubled its growth and is bullish about winning a larger chunk of the market share in the hotel supplies market by the end of 2024. With an unwavering commitment to reliability and quality, Stellar USP continues to solidify its position as the trusted partner of choice. Having been in the industry for almost a decade, Stellar USP has successfully engaged in numerous prestigious projects spanning the Middle East and Africa.

Samantha Araujo, the Founder & CEO of Middle East & Africa, is the mastermind and creative force behind Stellar USP. With an ingrained love for fine living instilled by her family, Samantha is a master at crafting extraordinary experiences. Leveraging her expertise and understanding of global trends, she has introduced some of the finest luxury brands to the region and nurtured long-term relationships with top names in the hospitality space, making her an undisputed premier player in the market.

“At Stellar USP, our commitment is to create a lasting impact in the luxury hospitality industry in the Middle East and beyond and to uphold the reputation that we already have among our customers. We have been able to make a difference in the hotel supply industry by providing tailor-made, innovative solutions and delivering high-end, exclusive products that elevate the guest experience. By curating top global brands and offering valuable insights and impeccable service, we aim to shape the industry, with a focus on cultural sophistication, innovation, and the ability to adapt to ever-evolving customer demands. It is our out-of-the-box thinking approach and customer centricity that have helped us nurture long and strong partnerships with our customers, enabling the growth of our company.”

Sustainability is a Key Focus for 2024-2025

The hospitality industry, one of the largest and most influential sectors in the world, is also one of the most resource-intensive and environmentally impactful, consuming huge amounts of water, energy, and materials while producing significant waste and emissions. As global awareness of environmental issues and social responsibility increases, more hotels are demanding sustainable hotel supplies and services. This shift in consumer preferences has created a huge opportunity for the hospitality industry to differentiate itself and gain a competitive edge by adopting sustainable practices and offering sustainable hotel supplies.

At a time when sustainability is key, Samantha recognizes its significance, stating, “Stellar USP is in the process of solidifying its own sustainability program that will encompass our operations and services. We also proudly represent brands committed to their sustainability objectives, like WMF, Schönwald, Playground, IVV, Resuinsa, Miyake, Nokte, and Tableswing. Stellar USP’s vision is to continuously implement the highest standards in delivering quality products to the hospitality sector. We constantly strive for success by supplying eco-friendly products to stay focused on sustainability.”

Samantha Araujo says: "Sustainable hotel supplies are products designed and manufactured with minimal environmental impact and social harm, contributing to the well-being of guests, staff, and local communities. By adopting sustainable hotel supplies, you can not only meet the demand of eco-conscious travelers but also improve your hotel’s performance, reputation, and profitability. We aim to be your one-stop shop for all your sustainable hotel supply needs, offering a comprehensive and diverse range of products that are environmentally friendly, socially responsible, and customer-oriented.”

The legacy of Stellar USP shines through its successful ventures over the years that have reshaped the luxury hospitality landscape. Their strategy, influenced by a deep understanding of cultural and business nuances, enables them to deliver high standards to their customers while providing region-specific and customized solutions.

ABOUT Stellar USP:

Stellar USP is a distinguished leader in the luxury hospitality supply industry, known for their expertise in delivering high-end, sophisticated tabletop pieces and chinaware to luxury establishments. Renowned for their curated selection and exclusive representation of top industry brands, they offer bespoke solutions tailored to each client. With a team of experienced professionals, Stellar USP goes beyond being a supplier by providing valuable consulting services and collaborative partnerships. Their commitment to excellence extends to enhancing the overall guest dining experience, combining craftsmanship, artistry, and cultural sophistication. Their legacy of successful ventures and region-specific solutions establishes them as an indispensable ally in the luxury hospitality industry.

About the Founder:

Samantha Araujo, the Founder & CEO of Stellar USP, stands as a formidable titan in the region’s competitive hospitality industry. The art of fine hospitality was deeply rooted in her childhood, thanks to her mother, who had an incredible talent for making guests feel welcome and cared for, transforming every gathering into a memorable event. Watching her pay attention to the smallest details and create a warm, inviting atmosphere left a lasting impression on Samantha. This early exposure to the art of hospitality shaped her passion for crafting extraordinary experiences and ultimately led to the founding of Stellar USP. This early influence sparked her passion.

Samantha possesses an astute understanding of global trends and has leveraged her expertise to forge partnerships with the hospitality industry’s leading brands.