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The stunning new J1 Beach is set to replace La Mer South as the region’s flagship beach destination, offering visitors a unique and unforgettable experience by the beach.
The J1 Beach is located on approximately 500 metres of beach front in the suburb of Jumeirah 1, Dubai, and forms a section of two Dubai Development Authority (DDA) plots, which comprise a total area of approximately 103,550 sqm.
J1 Beach will feature three beach clubs, all with regional and international acclaim behind them, and ten upscale, licensed restaurants where guests can dine with stunning sea views from sunrise to sunset.
The area’s construction has already begun, with the new destination set to welcome guests by the end of 2023.
SSH is proud to be working with Merex Investment Group, Dubai-based JV of Dubai Holdings as the lead consultant on J1 Beach, delivering design and construction supervision.
ABOUT SSH
SSH is one of the leading master planning, infrastructure, building design and construction supervision firms in the Middle East, with a reputation for design integrity and a portfolio that includes landmark projects throughout the region. The firm maintains offices in Abu Dhabi, Algeria, Bahrain, Dubai, Kuwait, London, Oman, Saudi Arabia, Egypt, Sub-Saharan Africa and North Africa.
Founded in 1961, we employ approximately 800 high-calibre local, regional and international experts in their individual fields, most of whom are from globally renowned international consultancy firms. SSH has been ranked in second position as architecture consultancy in the Middle East, among the top 100 architects in the world, in Building Design magazine’s World Architecture 100 Survey in 2021.
We were also ranked in 96th place among ENR’s Top 225 International Design Firms for 2022.
SSH's multifaceted practices include architecture, urban design and planning, landscape architecture, structural and civil engineering, MEP/building services, interior design, highway and bridge engineering, stormwater drainage, utility design, sanitary engineering, marine engineering and district cooling, in addition to project management and construction supervision services.
