UAE, Dubai: Spectrum UAE Ltd, Dubai’s most prestigious industry leading luxury printers who offer bespoke printing and packaging solutions to the Middle East and beyond, are further strengthening their 18-year partnership with Xerox Emirates, as the industry experts in cutting-edge digital solutions, by investing in its first Xerox Iridesse. With the addition of specialty inks and finishers, Spectrum can now deliver strong colour matching solutions with high end quality, productivity, and cost efficiency to its customers.

At Spectrum, since their inception in 2007 they have worked hard to stay one step ahead of the game by establishing themselves as the pioneering full service leading digital printer in Dubai and the MENA region. Their dedication has seen them build an enviable reputation amongst their customers, including ground-breaking agencies and Fortune 500 companies.

The world class technology by Xerox, powers a more brilliant future by delivering ‘wow’ impact per printed page through digital specialty enhancements and will enhance the product offering for Spectrum clients in addition to their previous Xerox iGen 3 and 4. The partnership helps Spectrum fulfill business requirements, meet deadlines, and most importantly fulfill customer orders at full capacity.

With a variety of specialty dry inks available, including white, clear, silver, gold and fluorescent pink for enhancements, the Iridesse is backed with Full Width Array. This powerful Xerox-exclusive technology baselines the press to expedite time to production, along with additional high-capacity feeders and inline finishing solutions.

The Specialty Dry Inks offer to do more with color on a page using flexible combinations of popular High-Definition Emulsion Aggregate (HD EA) Specialty Dry Inks, including Gold and Silver. This technology incorporates flecks of metal for outstanding sparkle with a true metallic appearance. The inks strike a valuable balance between low-cost CMYK metallic representations and high-end offline foil stamping. In addition, the HD EA White and Clear Dry Ink spot or flood embellishments create new opportunities for unique design expression, which unlock a broader range of specialty media with White underlays and enhance an array of stock with White or Clear design effects.

The Xerox High-Capacity Stackers provide production stacking capabilities (available in single and dual combinations) for standard sheet sizes while the High-Capacity Feeders include accelerated productivity for stocks up to 13" x 47.2" (330 mm x 1.2 m) with Xerox® High Capacity XLS Vacuum Feeders and the Plockmatic MPS (Multipurpose Stacker) XL.

Building on an existing partnership lasting over the past 15 years, Spectrum UAE Ltd has grown their business with Xerox Emirates via a fleet of their production presses starting from the Xerox IGen 3 and now the Xerox Iridesse Digital Production Press with specialty inks and finishers.

Simon Howells, General Manager at Xerox Emirates LLC said: “Spectrum UAE Ltd is a long-standing valued customer for Xerox Emirates and we are delighted to grow and strengthen our relationship with them. We have seen the impact Iridesse has had on the market, and this investment will help our partner to deliver outstanding results, drive growth and differentiate themselves from the competition. This partnership demonstrates the consistency and long-term value Xerox Emirates deliver for our customers. We look forward to working with Spectrum UAE Ltd as they grow their business further with Xerox.”

Viviane Zabbal, CEO, Spectrum UAE Ltd, echoed: “Spectrum and Xerox Emirates have a long partnership history that goes back 18 years since we invested in the very first Xerox IGen 3 that was installed in this region in 2006. We have continued to build a relationship of trust and understanding with Xerox, and they have always supported our needs and have been committed to helping us achieve our objectives, especially with their sales engagement and post sales service that is a critical element to Spectrum and at the forefront of our offerings.”

With an aim to deliver market-leading range of state-of-the-art print and digital production capabilities, the Xerox Iridesse gives Spectrum UAE Ltd a sizable and far-reaching advantage over its competitors and elevates its services offering to a new level of efficiency, productivity, and excellence through the adoption of the world’s most exciting new print and digital production technologies.

A leader in document management technology, Xerox Emirates is at the core of software and hardware integration, helping businesses on their digital transformation journey, delivering greater productivity and efficiency by automating workflows and digitizing data.

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About Xerox

Xerox Holdings Corporation makes everyday work better. We are a workplace technology company building and integrating software and hardware for enterprises large and small. As customers seek to manage information across digital and physical platforms, Xerox delivers a seamless, secure, and sustainable experience. Whether inventing the copier, Ethernet, the laser printer or more, Xerox has long defined the modern work experience. Learn how that innovation continues at xerox.com.

About Xerox Emirates

A leader in document management technology, Xerox Emirates is at the core of software and hardware integration, helping businesses on their digital transformation journey. Delivering greater productivity and efficiency by automating workflows and digitizing data. A joint venture between the Xerox Corporation and the Mohamed Hareb Al Otaiba (MHAO) Group, uniting to bring pioneering technology with local expertise.  Our diverse portfolio of innovative technologies deliver #BeyondCMYK production presses, intuitive user experiences and benchmark security that enables the evolution to next generation services.

About Spectrum UAE Ltd

Spectrum is a pioneering full-service digital printer spanning the UAE and supporting businesses across the Middle East. We provide custom print solutions for clients in architecture, aviation, automotive, start-ups, defense, hospitality, education, financial services and more, as well as catering to the consumer market. Above all, we like to do things differently, and always strive to present our clients with the latest and most innovative creative solutions.

In addition, Spectrum is well known for business cards, TV cards and customised boxes with specialised intricate processes like die-cutting, letterpress, foiling and embossing to make your printed piece stand apart. Therefore, our state-of the-art digital printing machinery can deliver complex, yet cost-effective print solutions putting your brand and products front-and-centre.

About Us

Spectrum Digital Print Dubai has gone above itself to be one of the leaders in the Middle East for exceptional print quality and top-of-the-line customer service, equipped with cutting-edge technology and printer expertise. Through the years, Spectrum has racked up countless satisfied customers, industry leaders, partnerships, awards, and accolades, with our unparalleled service, quality, and products.

Our business has long been offering custom craftsmanship to notable clientele, including some works with the Royalty, Government, and top global corporate brands. Offering different solutions and print techniques that favor our client’s needs consistently. At Spectrum, we’re all about the quality of the product: our state-of-the-art digital print presses guarantee precision, high resolution, and quality finishing, giving your brand professional quality.

What we do?

Our main business in Spectrum is to offer the highest print quality like no other.

From everything to books, catalogs, and presentations, or bags and greeting cards, we have it all and we can print it and make it for your brand.

We specialise in progressive printed luxury Packaging and consider ourselves as the most dynamic & futuristic innovative digital luxury packaging manufacturer in the region with over 2 decades of experience proven by our consistent growth and exciting future.

produces high-quality printed packaging as well innovative niche packaging solutions for world recognised brands, across the region 

We use advanced and sustainable print technology that gives us a quick turnaround for our clientele. We also specialize in intricate processes like die-cutting, UV coating, and spot UV coating to really set the final product.

For any media enquiries, please contact:
Nitya Sabina | nitya.sabina@xeroxuae.ae
House of Comms | XeroxEmirates@houseofcomms.com