• Shaza Hotels has entered into a brand-wide global agreement with Halalbooking, the leading global search and booking platform created for Muslim travellers to book hotels and villas worldwide.
  • The signing took place at the Shaza Annual Client Meet held at Shaza Riyadh, where Shaza also announced its ambitious expansion plans, including new properties in Orlando, Jeddah, Madinah, and Bahrain.

Dubai, UAE – Shaza Hotels, a leading hotel management company dedicated to offering authentic Arabian hospitality, has signed a brand-wide global agreement with Halalbooking, the world’s leading search and booking platform for Muslim travellers. The partnership aims to establish unified pricing and global distribution for all Shaza and Mysk Hotels across Halalbooking’s extensive network.

The agreement was formalised during a signing ceremony between Mr. Shaji Abu Salih, Vice President Business Development at Shaza Hotels, and Mr. Enver Cebi, Co-founder and Chief Operating Officer of Halalbooking. The signing took place during Shaza’s Annual Partner Meet held at Shaza Riyadh, an event designed to foster stronger relationships with key stakeholders. This high-profile gathering brought together travel trade partners, government officials, potential investors, and media representatives. The hotel team engaged with trade and other industry associates to discuss strategic partnerships for the future while thanking them for their support in achieving a successful financial year in 2024.

Shaji Abu Salih, Vice President Business Development at Shaza Hotels, said, “We are delighted to enter into a strategic alliance with Halalbooking, a channel partner that aligns seamlessly with the ethos of Shaza and Mysk Hotels. The success of our Annual Partner Meet 2024 provided a valuable opportunity to meet and engage with our business partners. As we transition from a regional brand to a global brand with properties in the USA, Asia, and beyond, collaborations like this are integral to our growth strategy. Halalbooking provides access to core target audience – Halal-conscious travellers – who are our direct consumers. With KSA being one of our primary markets for growth, we are committed to expanding our footprint in the region. This partnership offers mutual benefits and will elevate the visibility of both brands in niche markets globally, while further strengthening our presence in KSA and beyond.”

Enver Cebi, Co-founder and COO of Halalbooking, added: “Halalbooking is excited to enter into a strategic partnership with Shaza Hotels. As the world’s leading platform for halal-friendly accommodation, we are delighted to work closely with the Shaza and Mysk brands, with which we share strong values of exceptional customer service, professionalism, and respect for heritage. Together, we aim to adopt innovative approaches to better serve Muslim travellers. We look forward to showcasing the Shaza and Mysk brands to our global customers and supporting their journey of sustainable growth. With properties located in some of Halalbooking’s most sought-after destinations, Shaza and Mysk are set to become favourites among guests seeking luxury accommodation that meets halal requirements.”

During the event, Shaza Hotels also unveiled its ambitious expansion plans, which include upcoming properties Saudi Arabia such as Mysk Jeddah, Mysk Madinah, and Mysk Bahrain, along with additions to the Mysk Retreats portfolio, such as the Mysk Muttrah Collection in Muscat. Additionally, Shaza announced plans to expand beyond the GCC region, with developments in Orlando (USA), Turkey, Egypt, and the Levant, reinforcing its position as a global leader in luxury hospitality. Looking ahead, Shaza Hotels plans to implement consistent and strategic partner engagement initiatives across major source markets and cities to sustain brand engagement and further strengthen its B2B network.

The Annual Partner Meet 2024 provided an excellent platform to thank partners for their invaluable contributions to a successful financial year and to explore new avenues for collaboration. Shaza and Mysk properties, including Shaza Doha, Shaza Riyadh, Shaza Makkah, Mysk Al Mouj Muscat, and Mysk Al Balad Madinah, also recently participated in GCC Partner Meetups held in prominent cities such as Riyadh, Doha, and Muscat.

As members of the Global Hotel Alliance, Shaza and Mysk Hotels are part of the DISCOVERY Loyalty programme, which connects over 25 million members across more than 500 hotels worldwide. This affiliation further strengthens the group’s ability to engage with loyal travellers in diverse markets.

About Shaza Hotels

Shaza Hotels is a luxury hotel management company renowned for delivering authentic Arabian hospitality. Drawing inspiration from the rich traditions and cultures along the historic Silk Route offering an unparalleled experience defined by exquisite Middle Eastern décor, tranquil ambiances and impeccable service, crafted for the most discerning travelers.
With an impressive portfolio of iconic properties, including Shaza Makkah in the Holy City, Shaza Riyadh, at the heart of Saudi Capital, Shaza Doha at the heritage district of Doha, the flagship Mysk Al Mouj in Muscat and Mysk Al Balad in Madinah, Shaza continues its rapid expansion. Upcoming openings in Bahrain, Madinah, Jeddah, Muscat and Orlando, further reinforce the brand's position as a leader in luxury hospitality, born out of the region.
As a proud member of the Global Hotel Alliance (GHA), Shaza Hotels provides guests with access to an extensive portfolio of upscale and signature hotels worldwide. For more information, please visit www.shazahotels.com
About Global Hotel Alliance (GHA) & Discovery Loyalty Program
Global Hotel Alliance (GHA) brings together a unique collection of independent hospitality brands with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. GHA represents a collection of 35 brands with over 500 hotels in 85 countries serving 25 million members, including Kempinski, Anantara, Tivoli, Omni, Pan Pacific, Marco Polo, JA Hotels and other reputable brands across the globe.

Members enjoy VIP recognition, thoughtful benefits and generous rewards at home or away. Recently the programme has evolved to include an additional tier and flexible paths to upgrade through nights/stays, eligible purchases or the number of brands stayed, making it easier and faster for members to reach elite status. DISCOVERY members earn and spend DISCOVERY Dollars (D$), an exclusive rewards currency. They also enjoy members-only Experiences curated by each hotel and have access to properties close to home, without a stay, through member-only Local Offers.