Dubai, United Arab Emirates: Saddle, the acclaimed Emirati-owned food concept, is thrilled to announce its latest collaboration with Sephora, the region's premier beauty retailer, for an unforgettable beauty pop-up experience at Al Wasl. With the aim to inspire, empower, and spread beauty through community, this collaboration is poised to become the most sought-after event of Ramadan.

Commencing on March 15th and stationed for two full weekends, a Sephora truck will grace Saddle Al Wasl, offering guests a unique opportunity to immerse themselves in a curated selection of beauty products and cosmetics from renowned brands. Starting from 7PM onwards, guests can explore skincare essentials to makeup must-haves, promising an immersive beauty experience like no other.

Sephora's talented crew will treat Saddle patrons to complimentary Henna sessions and on-the-spot makeovers, including trending graphic liner applications. The truck will feature an Instagram-worthy back wall, allowing guests to leave heartfelt messages for their loved ones this Ramadan. To mark this unique collaboration, Saddle is introducing a limited-edition drink, the Vanilla Bean Milkshake, in none other than Sephora's iconic purple hue. To top it off, exclusive discount codes from Sephora will also be available for grabs.

Whether you're a beauty enthusiast looking to discover the latest trends or simply seeking to pamper yourself with a luxurious beauty-filled evening, the Sephora pop-up at Saddle Al Wasl is the ultimate event to experience this Ramadan.

For more information, please visit: https://saddle-dubai.squarespace.com/ 

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About Saddle

Saddle is a dynamic pop-up food experience dedicated to providing people with innovatively delicious cuisine sourced from around the globe. Saddle’s commitment to exceptional service is matched only by the stunning locations where we operate. After two years of exploring the world's most renowned cafes and eateries, Saddle has been meticulously crafted to offer a distinctive food experience, born out of a genuine passion for culinary delights and an unwavering dedication to outstanding service.

Social Media: 
Saddle Dubai: https://www.instagram.com/saddledubai/?hl=en 
Saddle House: https://www.instagram.com/saddle/ 

About Sephora Middle East

Sephora is the world’s leading global prestige beauty retail brand. With 50,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world’s most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customer’s needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty. Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission to expand the way the world sees beauty and empower the extraordinary in each of us. 

Social Media: 
Instagram: https://www.instagram.com/sephoramiddleeast/
Tiktok: https://www.tiktok.com/@sephoramiddleeast

For Media Inquiries: 
Rachel Sparkes
rachel@whitelabelmedia.me

Zainab Damji
zainab@whitelabelmedia.me