The store will also introduce Barbearia, an innovative barber service, which will be available for customers to help them look and feel their best during their shopping experience  

Dubai, UAE: Lovers of high-quality fashion can rejoice as Sacoor Brothers is now ready to welcome visitors back to a space that is more luxurious, connected, and dedicated to exceptional service with the reopening of its Mall of the Emirates location. Following the renovations, which were undertaken to innovate and elevate the customer journey, the boutique has now been enhanced to embody the brand’s timeless elegance and personalised attention, delivering a shopping experience that goes far beyond expectations.

A Brand Steeped in Heritage

Founded in 1989, Sacoor Brothers has grown from a small store in Lisbon into a premium international brand known for its refined clothing and lifestyle offerings. With a focus on high-quality materials, exquisite tailoring, and a deep appreciation for cultural aesthetics, Sacoor Brothers has made a name for itself in the fashion industry, marked by its unique approach to customer service. The brand is not only recognised for its fashionable pieces but also its dedication to unparalleled shopping experiences, expanding into 13 countries with 140 stores, and recently being honoured with awards like “Great Places to Work” and “Superbrands” earlier this year.

What to Expect at the New Look Store

The newly revamped store in Mall of the Emirates reflects Sacoor Brothers’ mission to enhance the shopping experience in every possible way. Customers can look forward to several new features, including an exclusive lounge area where they can relax, and the Sacoor Café, which offers a curated selection of beverages to enjoy while shopping. The boutique also offers complimentary Wi-Fi and wireless charging stations available throughout the space, providing extra convenience for customers.           

Further enhancing the experience are the elegant fitting rooms, designed to provide privacy and comfort with stylish interiors. Sacoor Brothers has also introduced “Barbearia,” an exclusive grooming service, ensuring that guests leave the store looking and feeling their best. Barbearia will be a complimentary service for all gold and platinum Sacoor members. The customisation service is another exciting addition, allowing customers to personalise any product they purchase, making each selection truly unique and tailored to your style.

At Sacoor Brothers, innovation is woven into every aspect of the brand, from the selection and design of products to the store experience and after-sales service. The Mall of the Emirates location is the first to introduce these enhancements, showcasing how Sacoor Brothers emphasises continuous improvement and customer satisfaction. This upgraded boutique represents the brand’s dedication to offering a shopping journey that combines timeless elegance with contemporary needs, serving a clientele that values exclusivity and top-tier service.

A Shopping Experience Like No Other

Sacoor Brothers takes pride in bringing authenticity to every interaction, maintaining the highest standards of quality across its extensive range of clothing and accessories that embody emotion, aesthetics, and culture. This dedication is reflected in the brand’s partnerships with world-renowned names, such as the Portuguese National Football Team, FC Barcelona, and global celebrities like Cristiano Ronaldo, Patrick Dempsey, Ana Beatriz Barros, and Irina Shayk. The new-look store is designed to provide an inspiring and welcoming environment that transcends the traditional shopping experience, offering customers a unique blend of luxury, style, and personal connection.

Sacoor Brothers also demonstrates a strong commitment to sustainability, evident in the newly renovated store, which incorporates eco-friendly practices through the use of sustainable materials and energy-efficient technologies. Every detail, from design to execution, has been thoughtfully considered to minimise environmental impact, ensuring that customers enjoy a sophisticated shopping experience that is as responsible as it is refined. Through its diverse range of collaborations and initiatives, Sacoor Brothers continues to set itself apart as a leader in both fashion and sustainability.

The Sacoor Brothers store at Mall of the Emirates is now open, inviting fashion enthusiasts, professionals, and luxury lifestyle aficionados to experience a world of elegance, comfort, and unparalleled service.

For more information and to check out the brand’s latest clothing lines, please visit the website. You can also find more details regarding Barbearia here.