• VISION INDUSTRY is the first optical experiential-retail concept which offers the widest eyewear assortment and features a design hub, state-of-the-art eye-test facilities, sustainability corner, café, eyewear-museum, and a fully operational artisan lab.

Dubai, UAE: Optitalia Group, one of the GCC’s leading companies in the distribution of eyewear, is proud to announce VISION INDUSTRY, a revolutionary optical concept-store that is set to make a real splash in the eyewear space. With exceptional service and a personalized experience, the brand-new concept-store delivers on its promise to ensure individuals look good and see well.

VISION INDUSTRY, located on the 1st floor of Mall of the Emirates offers a bespoke eyewear service, coupled with optometric care and a fully functioning lens and artisan frame lab.

VISION INDUSTRY wants everyone to look good and see well. Offering over 60 brands, ranging from creators to eco-friendly items, and from urban to luxury brands such as Dior, Off-White, Chopard, Carrera and Nike to name a few. There is a solution for everyone including kids and athletes.

Guided by specialists, VISION INDUSTRY’s talented Italian artisans can craft in-house handmade frames and sunglasses, delivering bespoke designs to fit the customer as only a tailor-made product can. At VISION INDUSTRY, if you can’t find it, they will create it for you.

In addition to their extensive selection of eyewear, VISION INDUSTRY also offers in-store comprehensive eye exams by licensed optometrists. Tapping into their ethos of ‘look good and see well’, VISION INDUSTRY fully understands & promotes the importance of regular check-ups in maintaining optimal eye-health and encourages all their customers to schedule an appointment with one of their experienced eye care professionals prior to purchasing a frame or new contact lenses.

“We are thrilled to open our doors in one of the most iconic shopping locations in the world and provide exceptional eye-care and outstanding eyewear to our customers,” said Gian Paolo Biasotto, Co-founder of VISION INDUSTRY. “At VISION INDUSTRY, our goal is to guide the customer in understanding what is behind an eyewear.   We feel it is an object that is sometimes taken for granted, and in reality, encompasses many aspects ranging from craftsmanship, technology, healthcare, and fashion. We are on a mission to let people see the beauty of this, in the same way we see it.”

Adding to the uniqueness of the concept store, VISION INDUSTRY has on display a one-of-a-kind attraction - a Museum Corner featuring a selection of eyewear that belonged to celebrities from the world of music and high society. On display are flamboyant specs once worn by Elton John, sunglasses personalized for Elvis Presley, a piece worn by Madonna at her 1970 music tour, and sunglasses adorned by the Duchess of Windsor, amongst other iconic pieces.

All featured collectibles are part of the Safilo Museum collection for customers to see and enjoy in the central galleria of the store as they walk in.

Design the eyewear of your dreams and have it delivered to you. Look good, see well & feel inspired with VISION INDUSTRY!

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Find out more on www.visionind.com
Get social: @vision_industry_ 

About Vision Industry:

Founded in 2023, VISION INDUSTRY is the first-of-its-kind optical experiential-retail concept with the mission of elevating the perception of eyewear. Part of Optitalia Group, VISION INDUSTRY provides the highest level of eye-care, service, innovation and design, setting a new standard for the optical retail industry and cementing its position as a benchmark and authority in the world of eye-health. VISION INDUSTRY is an 800 Square Meter store in Mall of the Emirates – Dubai, offering an incredibly wide assortment of eyewear, a bespoke service and the latest eyecare technology.

About Optitalia Group:

Optitalia Group is the leading eyewear distributor in the Middle East. Established in 1996, Optitalia Group's core strength is in its well-balanced and diversified portfolio spanning from fashion to luxury and from lifestyle to sport brands.

Optitalia Group is also the owner of the optical retail brand Optifashion and the newly launched VISION INDUSTRY.

For more information, interview requests with leadership team, product loans for shoots or service trials, contact:
Injeel Moti
injeel@catchcomms.com
Rayan Sheety
Rayan@catchcomms.com
Catch Communications
www.catchcomms.com