For the first time in Jordan, The European Union-Jordan Business Forum was organized by the European Union Delegation to the Hashemite Kingdom of Jordan, in partnership with the Government of Jordan, represented by the Ministry of Investment, and in collaboration with the Jordan Europe Business Association (JEBA). Held under the patronage of His Royal Highness Crown Prince Al Hussein Bin Abdullah II, the Forum in its very first edition brought together policymakers, local entrepreneurs, international investors, business support organizations, local and international financial institutions and diplomatic missions to discuss effective ways to mobilize EU investments in Jordan, in addition to supporting the well-established partnership between the EU and Jordan.

At the Forum, Orange Jordan, represented by the Chief Corporate Communication and Sustainability Officer, Eng. Rana Al Dababneh, offered a detailed overview of the business model the company embraced to transform from a provider to enabler supporting Jordan’s economy through investments, during the panel discussion entitled “Take your Business to New Heights” within the session themed “Connectivity and Digital Investment Sectors”.

Eng. Al Dababneh elaborated on Orange Jordan’s business model that revolves around investing in infrastructure, innovating the services, and enabling partners and customers. She also explained that Orange Jordan, on its way to becoming an enabler and a partner of the Jordanian government, has invested more than JD 1.6 billion since its privatization in 2000. Most of these investments were allocated for the development of networks, be it in fixed or mobile internet broadband and voice services, in order to ensure ultimate coverage and quality including the latest networks of high capacities.

Being an active player in the economic ecosystem in Jordan, and given its extended strategic partnership with the EU that touched thousands of lives of Jordanian females and males, Orange Jordan shed light on its transformative journey from provider to enabler in this Forum that provided a platform for collaboration, partnerships, and fruitful discussions that were supported by technology and innovation.

Based on the vision that both the EU and Orange share towards enabling and empowering Jordanians, their partnership resulted in life-changing projects such as the “Innovation Space”. Orange Jordan’s booth at the EU-Jordan Business Forum served as an opportunity to showcase the fruitful outcomes of this project by displaying AR products in addition to ones from the Fabrication Lab.

Orange Jordan concluded by stressing that as a telecom company that values private-public partnership and operates in collaboration with institutions and organizations that share the same vision, it looks forward to the future to continue investing in digital infrastructure, encourage sustainable practices and green technologies, and empower young females and males to benefit from these practices.

For more information, please visit our website: www.orange.jo.

About Orange Jordan

Orange Jordan is one of the subsidiaries of Orange Global Group, which is present in 26 countries around the world. Orange Jordan operates in line with the Group’s strategy “Lead the Future”, and through its positioning as a Responsible Digital Leader, it supports the national digital transformation vision. Orange Jordan prioritizes community service, and in this context, it implements a comprehensive CSR strategy that revolves around 4 pillars including digital education, digital inclusion, entrepreneurship, climate and environment.

Orange Jordan, with more than 1600 employees in 301 shops and locations across Jordan, strives to provide the best customer experience through an integrated set of digital solutions including fixed, mobile, internet, data, and Smart Life Solutions to around 4.1 million customers in Jordan.

Orange Jordan’s solutions are comprehensive as they serve businesses in addition to individuals under its sub brand Orange Business. 

Orange Jordan inspires by its values namely transparency, agility, results-oriented, customer centricity, collaboration, caring, and excellence.

To learn more about us, please visit our website: www.orange.jo

About Orange

Orange is one of the world’s leading telecommunications operators with revenues worth 39.7 billion euros in 2023 and 129,500 employees worldwide until 31 March 2024, including 72,500 employees in France. The Group has a total of 282 million customers worldwide until 31 March 2024, including 243 million mobile customers and 21 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business. In February 2023, the Group presented its strategic plan "Lead the Future", built on a new business model and guided by responsibility and efficiency. "Lead the Future" capitalizes on network excellence to reinforce Orange's leadership in service quality.

Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).

For more information on the internet and on your mobile: www.orange.com, www.orange-business.com and the Orange News app or to follow us on Twitter: @orangegrouppr, and the Orange News app or to follow us on Twitter: @orangegrouppr.

Orange and any other Orange’s product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.