Nissan Abu Dhabi’s Mussafah premises has also been certified as a Nissan Retail Concept (NRC) NEXT Facility, and is home to first-of-its-kind service experience in the UAEAbu Dhabi, 13 November 2024: Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, has launched its newly fully enhanced showroom and service centre in Mussafah, Abu Dhabi. The flagship facility sets a benchmark for customer service excellence, featuring the largest Nissan Service Centre in the world, and an interactive, digital-first showroom certified as a Nissan Retail Concept (NRC) NEXT facility.

The revamped Mussafah Showroom and Service Centre were officially inaugurated by Makoto Uchida, President and Chief Executive Officer of Nissan Motor Corporation, alongside His Excellency Masaood Ahmed Al Masaood, Chairman of Al Masaood Group. Also present were Thierry Sabbagh, Divisional Vice President, President Middle East, KSA, CIS - Nissan, INFINITI; Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles; and senior management executives from Nissan's global and regional offices and Al Masaood. During the event, Uchida presented Al Masaood Automobiles with a commemorative plaque, recognising its showroom as a certified Nissan Retail Concept (NRC) NEXT facility and its service center as the largest globally for Nissan.

Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles, commented: “At Al Masaood Automobiles, our commitment to delivering quality experiences drives us to continuously enhance our services, extend our customer touch points, and optimise our facilities. The recognition of our Nissan Service Centre as the world's largest and our showroom as an NRC NEXT Facility demonstrate that our customers are our top priority – they are at the heart of everything we do. Thus, it will always be our foremost duty to offer them memorable, seamless, and value-added journeys that are specifically tailored to their needs.”

Al Masaood Automobiles' newly renovated showroom incorporates a host of interactive and digital features designed to engage and delight customers. Among these are digital hotspots, vehicle customization zones, and enhanced digital display areas, all of which contribute to a more dynamic customer journey. The showroom implements Nissan’s globally consistent brand experience (Nissan Retail Concept – NRC) that offers enhanced customer services across all touchpoints.

A standout feature in the 17,000 square metre premises is a unique aftersales experience called ‘Nissan Service Drive’, which is implemented for the first time in a Nissan facility in the UAE, and designed to deliver a personalised proactive aftersales journey to customers. The service facility also offers 120 workshop bays, optimised for efficient and effective high-volume vehicle handling while ensuring maximum customer comfort, and an upgraded Spare Parts department with expanded storage areas for genuine spare parts. For convenience, guests can enjoy a comfortable waiting lounge with a clear view of their car being serviced, with dedicated private areas for female customers.

Thierry Sabbagh, Divisional Vice President, President Middle East, KSA, CIS - Nissan, INFINITI, said: “This landmark facility is a testament to Nissan’s unwavering commitment to the Middle East and our decades-long partnership with Al Masaood Automobiles. With the opening of the largest Nissan service centre in the world, we are setting a new benchmark for innovation and service excellence in the region, ensuring we continue to meet the evolving needs of our customers. This achievement embodies our shared vision for customer excellence and long-term success.”

On the sustainability front, the upgraded facility implements high-performance glazing systems with a U value of 1.35W/m²K to bolster insulation, thereby reducing energy consumption and for heating and cooling. Similarly, the transition to energy-efficient LED lighting enhances illumination quality while reducing energy usage by up to 90%, thus contributing to a reduction in carbon footprint. Furthermore, the upgraded air conditioning systems minimise power consumption while maximising cooling efficiency, and sensor-based utility fixtures optimise water usage and mitigate unnecessary waste. Collectively, these initiatives are projected to yield a 30% reduction in power consumption.

With a team of over 60 technicians and the latest tools, the facility ensures expert service and maintenance for every vehicle. Customers can also enjoy digitised processes for easy scheduling, follow-ups, and payments.

To learn more about Al Masaood Automobiles Nissan Showrooms and Service Centres, visit https://en.nissan-abudhabi.com/.

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About Al Masaood Automobiles  

Al Masaood Automobiles is authorised distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain, and the Western Region for over 38 years, and brings to its customers a complete range of the most reliable 4x4, luxury, passenger, and commercial vehicles, efficiently catering to a large and diverse number of individual, fleet, and government users.

Al Masaood Automobiles’ extensive network coverage includes 10 showrooms for new cars, and 3 showrooms for used cars in Abu Dhabi, Al Ain, and the Western Region – including the flagship showroom complex at Musaffah with dedicated new vehicle delivery centre; 5 Service Centres and 6 Spare Parts outlets. In 2019, the company inaugurated its state-of-the-art 'R-Store' as an innovative one stop shop for Renault customers.

Recently, Al Masaood Automobiles successfully bagged the Global Nissan Aftersales Award for the 2020 and 2021 fiscal year after outperforming other Nissan dealers internationally within its segment. Al Masaood Automobiles had previously scooped the prestigious Nissan Global Dealer Award in 2013 and 2019 and has been the recipient of the ‘Exemplary Performance in Sales and Customer Experience Award’ by Nissan in the year 2017. Al Masaood Automobiles was also titled as the winner of the Renault Global Partners Award, “P.A.R.I.S. Challenge” for the year 2019. The company enhances its success through strong tie-ups with leading banks, offering to its customers easy finance solutions, and facilitating the purchase process with insurance, finance and accessories under one roof. Visit our e-commerce portal to know more. 

For more information about our Nissan products, services and commitment to sustainable mobility, please visit our websites and follow us on social media on: 

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