Dubai, UAE – New Balance, a brand known for its legacy in performance running, conducted an iconic screen takeover at Riyadh Boulevard, KSA. As 82 screens flashed with motivational visuals, Saudi residents were encouraged to run their way—choosing their own pace, style and goal.

The activation was complemented by the launch of the Riyadh New Balance Run Club offering professional coaching and group runs to runners of all skill levels.

Run Your Way: A Middle East Movement

The Run Your Way initiative, now active across UAE, KSA, Kuwait, and Qatar, continues to celebrate the diversity of runners, making the sport more inclusive and accessible. In the UAE, residents are invited to complete 10,000 daily steps through a partnership with Steppi to unlock exclusive 25% discounts on New Balance products in stores across the country. Additionally, the newly launched New Balance Run Clubs in the region offer free group runs led by expert coaches, welcoming runners of all levels.

Join the Movement

New Balance’s “Run Your Way 3.0” campaign continues to roll out activations across the Middle East, with challenges, community-based runs, and exclusive offers. For more details, visit newbalance.co.ae.

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About New Balance:

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world.  New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K.  New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales.  To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.