Singapore – General Hotel Management Ltd (GHM), the inimitable creator of stylish hotels and resorts worldwide, today announced the strategic agreement with NEOM Hotel Development, the developer of a future-centric hospitality ecosystem in the northwest corner of the Kingdom of Saudi Arabia, to manage The Chedi Trojena. GHM is the second hotel partner for Trojena – a unique perennial mountain destination and host venue of the 2029 Asian Winter Games.

Nestled within the Slope Residences atop the mountain peaks, The Chedi Trojena will be part of an iconic residential village in one of Trojena’s six distinctive clusters: Gateway, Discover, Valley, Explore, Relax and Fun. The hotel’s location in the Relax Cluster serves as a sanctuary for reflection, recreation, and rejuvenation with world-class wellness programmes. Its design blends harmoniously with the surrounding landscape, with nature trail paths and a thoughtful public realm for healthier living. The Slope Residences will offer guests a range of experiences stretching from culinary nourishment, sports and adventure, health, and longevity, as well as restorative and meditative activities, all with uninterrupted views overlooking the Lake of Trojena.  

The design narrative for the hotel will be imbued with the kingdom’s rich history with a nod to Trojena’s futuristic architecture for a contemporary appeal befitting its awe-inspiring destination. The essence of GHM’s hallmark ‘A Style to Remember’ lies in its seamless delivery of 19 refined touchpoints of the group’s Guest Experience Signatures. Each touchpoint melds GHM’s mastery in accentuating contemporary Asian designs with local nuances for a pronounced sense of place, guided by six branded essences: timeless, elegant, personal, contemporary, authentic, and sensorial.

“We are honoured to be the second hotel partner selected by NEOM Hotel Development to realise its vision of hospitality excellence of the future. GHM’s remit is to create an exceptional luxury sanctuary that will chart the course for this shared new future,” said Tommy Lai, GHM’s Chief Executive Officer. “The Chedi Trojena, a showcase of the region’s rich cultural and environmental heritage, is a perfect complement to our collection of unrivalled lifestyle experiences in the world’s most alluring destinations.”

“Trojena redefines the understanding of ultra-luxury hospitality and mountain tourism. With GHM’s international acclaim in operating iconic resorts globally, we share the same resolve to elevate the travel experience for discerning guests. The Chedi Trojena will serve as a luxurious sanctuary in the Gulf's first outdoor ski resort, where world-class sporting events, art exhibitions, concerts, and cultural festivals will be staged,” said Philip Gullett, Executive Director and Region Head at Trojena.

“The Chedi brand has a proven track record of creating inimitable and authentic hospitality concepts. By capturing this spirit of luxury escapism, we can deliver on our promise of giving visitors something that they have never seen before, and in turn, experience the world in ways they couldn’t have imagined, said Chris Newman, Executive Director, Hotel Development at NEOM.

Construction on Trojena commenced in December 2022 and is slated to welcome its first guests in 2026. In its aim to become a hub for world-class tourism and recreation never before offered in the Gulf countries, the mountain destination will also feature 30km of ski slopes for visitors of all ages and levels, ultra-luxury and wellness hotels and resorts as well as over 100 indoor and outdoor experiences available all year-round.

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About GHM 

Since 1992, General Hotel Management Ltd (GHM) has been melding the refined grandeur of contemporary Asian designs with local character for inspired, memorable spaces showcasing the best each destination has to offer and providing guests with a true style to remember. Under its legendary portfolio, GHM conceptualises, develops and operates some of the world’s most exceptional luxury hotels and resorts, each property being a distinct original that welcomes an unrivalled lifestyle experience.

GHM’s exclusive portfolio includes The Chedi AI Bait, Sharjah, UAE, The Chedi Muscat, Oman, The Chedi Andermatt, Switzerland, The Chedi Hotel and Residences Luštica Bay, Montenegro, The Chedi Katara Hotel & Resort, Doha, Qatar and The Chedi El Gouna, Red Sea, Egypt. As part of the brand’s plans to continue its legacy globally, GHM currently has five projects in the pipeline which include The Chedi Wadi Safar and The Chedi TROJENA in Saudi Arabia.

For more information, please visit www.GHMhotels.com

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Editorial contacts
GHC Asia on behalf of GHM Hotels:
Wendy Wang   
Account Director – Southeast Asia
E: Wendy.Wang@ghcasia.com 
Elizabeth Phua
Account Manager – Southeast Asia
E: Elizabeth.Phua@ghcasia.com

About NEOM

NEOM is an accelerator of human progress and a vision of what a new future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this new future. It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional livability, creating thriving businesses and reinventing environmental conservation.

NEOM will include hyperconnected, cognitive cities, ports and enterprise zones, research centers, sports and entertainment venues and tourist destinations. As a hub for innovation, entrepreneurs, business leaders and companies will come to research, incubate and commercialize new technologies and enterprises in groundbreaking ways. Residents of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity.

For further information email media@neom.com or visit www.neom.com and www.neom.com/en-us/newsroom.

About Trojena

Trojena is a unique year-round mountain destination in NEOM like no other on earth. Six distinctive development clusters - Gateway, Discover, Valley, Explore, Relax and Fun – will blend together with the natural landscape to offer human-centric experiences for residents and visitors alike. Situated at the heart of NEOM, 50 kilometers from the Gulf of Aqaba coast, Trojena will be the Gulf's first outdoor ski resort, staging world-class sporting events, art exhibitions, concerts, and cultural festivals.  

Due to its high elevation and central location, Trojena will redefine luxury living and travel offerings as a global sanctuary of wellbeing. Like the rest of the NEOM, Trojena will be powered by renewable energy while sustainably protecting the region's rich cultural and environmental heritage.

Trojena is planned to complete and welcome visitors and new residents in late 2026 and will host the Asian Winter Games in 2029. 

Learn more about TROJENA at https://www.neom.com/en-us/regions/trojena.