Dubai, UAE: – Mindware, one of the leading regional IT Value-Added Distributors in Middle East and Africa, today announced the launch of its Cloud Marketplace in Morocco, during the company’s participation at GITEX Africa. The Mindware Marketplace will enhance Cloud adoption by providing the channel community with an exceptional transactional experience, along with an extensive range of Cloud solutions and services. Clients and partners with branches in Morocco can now take advantage of the Marketplace for local purchases in the country.

Mindware’s objective is to be the ‘Cloud Distributor of Choice’ in Morocco, aggregating multiple Cloud solutions and helping partners create and commercialize subscription-based Cloud and Anything-as-a-Service (XaaS) solutions.

Mr. Silmi Khanfir, Director of Cloud and XaaS at Mindware comments: “Today, in light of the announcement of our Microsoft and Google Cloud business expansion in Africa, we are excited to launch the Mindware's Cloud Marketplace in Morocco to offer our partners in the country a range of aggregated Cloud solutions from various hyperscalers, private cloud providers, and ISVs, in addition to our Cloud professional and support services. This approach helps partners and their clients with their digital transformation journey and enables them to cross-sell and up-sell, with the convenience of pricing and billing being in local currency. The Marketplace provides a smooth user experience, and the platform's API integrations automate the subscription and consumption management required for high-volume Cloud and XaaS business.”

The launch is a part of Mindware’s Cloud related geo expansion strategy in Africa, keeping in mind the positive growth expectations in Morocco. The Marketplace will, in addition to making Cloud services purchase easy and intuitive, offer partners the ability to set up and manage their own “white labeled storefront”, thereby offering Cloud solutions directly to end-customers. It will allow partners to deliver Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS) offerings via the platform. The interface is intuitive and helps partners to place orders faster and it offers recommendations when products are being purchased to provide an optimized solution.

With the inclusion of Morocco, the Cloud Marketplace has expanded its reach to a total of nine countries, encompassing the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Lebanon, Jordan, and Tunisia. Currently, there are over 500 registered partners within this network.

“Prior to the Covid-19 pandemic, experts had already predicted that online marketplaces would replace the traditional B2B transactional model in the IT industry. However, the pandemic has accelerated this shift, leading to a significant increase in the deployment of online marketplaces over the past few years. This transformation is being driven by two key factors. Firstly, customers and resellers are demanding a better user experience when purchasing vendor solutions. Secondly, vendors are increasingly moving towards XaaS, Cloud consumption-based, and subscription models. These trends have created a need for marketplaces that offer improved user experiences, automated ordering, invoicing, and billing processes, as well as insights into purchased solutions and consumed services,” continued Khanfir.

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About Mindware

As one of the leading distributors of the finest IT products in the Middle East and Africa, Mindware's extensive portfolio includes top-class global brands reaching out to over 4,000 partners. Mindware’s comprehensive offering includes a selection of infrastructure, networking, security, and storage leading brands. As part of its VAD methodology, Mindware also offers supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Headquartered in Dubai UAE since 1991, Mindware has been uncompromisingly serving its customers for more than three decades.

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