DUBAI: Merkle, (www.merkleinc.com) a leading technology-enabled, data-driven customer experience management company and part of dentsu, specializing in the delivery of unique, personalized digital customer experiences, has been appointed as the Customer Data Management agency of record for technology giant Samsung in the Gulf region.
After a lengthy and demanding pitch process, Merkle has secured a two-year retainer to support Samsung in its ambitions to become a prominent direct to consumer e-commerce player in the region. Merkle will lead and manage Samsung’s entire data management workstreams encompassing data engineering, best practice audience segmentation, dynamic creative optimization and advanced analytics for Samsung’s flagship campaigns. Merkle will also be responsible for providing best in class internal dashboarding, data visualization and the introduction of innovation in both reporting, analytics and business intelligence that drives the Samsung business forward.
Vimal Badiani, VP - Managing Director, Merkle MENA, said: “The addition of Samsung to our client portfolio is a testament to the fantastic work Merkle is doing in this space. We are reinventing the value chain for brands as they embark on their own data transformation journeys and realise the potential for their businesses when data is captured, analysed and utilised in the right way. I am extremely proud of the team for securing this win and we’re looking forward to what the future holds.”
Merkle began working with Samsung on the 1st of June, 2022.
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About Merkle
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
About dentsu international
Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms. Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future. Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
About Samsung
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions.
