Dubai, United Arab Emirates: Mars Middle East & Africa has revealed its Galaxy Chocolate Arabia latest campaign, which aims to reach one million smiles through donations during the holy month of Ramadan. The campaign's objective is to support underprivileged families across the Middle East and Africa region and its tagline, “Donate to create 1 million smiles together” is calling on individuals to donate clothes, books and toys to contribute to the cause, while Galaxy Arabia contributes Chocolate to spread generosity during the Ramadan.

The Company has collaborated with several charitable organizations, such as the Kiswa, Meshwar, UAE Food Bank, Saudi Food Bank & Egyptian Food Bank, to streamline the donation process for consumers. Galaxy Chocolate Arabia has installed points of purchase stands at major supermarkets like Panda, Danube, Carrefour, Lulu, and others throughout the GCC region and Egypt. These stands showcase the household of the popular Galaxy Chocolate Arabia characters known as the “Family of Generosity” or “3a'ilat AlKaram” and feature different sections for each family member.

Shoppers can visit the Galaxy Ramadan stands and scan the QR code to access the campaign website. There, they can select the relevant charitable organization, choose a location, and schedule a pickup for their Clothes, Books & toys donations.

Commenting on the announcement, Obai Rahimi, Corporate Affairs Director, Mars Middle East & Africa said: “Ramadan is a time for generosity and giving back to our communities, and at Mars Middle East & Africa, we are proud to launch the Galaxy Chocolate Arabia Ramadan campaign to help those in need. Our aim is to inspire and encourage everyone to join our Family of Generosity and make a difference in the lives of underprivileged families across the region. Through this campaign, we hope to create one million smiles and spread joy during this holy month. So, let's all be Abou Kareem, Umm Kareem, Kareem or Kareema, and show our kindness and compassion to those in need.”

For more information about the campaign, visit: www.GalaxyGenerosity.com

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About Mars Middle East & Africa

Established in Dubai in 1993, is the Mars, Incorporated business unit responsible for sales and marketing of Mars products across the UAE, Kuwait, Bahrain, Qatar and Oman. It also have an office Jeddah, a manufacturing facility in King Abdullah Economic City in Saudi Arabia, an office & a factory in Egypt and an office and a manufacturing facility in Kenya. Employing more than 1100 associates across the MEA region.  The company sells and produces some of the worlds most favorite brands including GALAXY®, SNICKERS®, M&Ms®, BOUNTY®, TWIX®, MARS®, MALTESERSs® TWIX® & BEKIND in chocolate, PEDIGREE®, WHISKAS®, CESAR® & SHEBA® in pet care, UNCLE BENS® and DOLMIO®, in food and WRIGLEY EXTRA®, 5™ in gum and SKITTLES®, STARBURST® in fruity confections. 

The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. 

About Mars, Incorporated

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. 
 
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, UNCLE BEN’S®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.
 
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. 

For further information, please contact:
Mandy Khaira
Impact Porter Novelli
Mandy.Khaira@ipn.ae