• The car was first revealed in December 2022 during a large-scale launch event in Riyadh, the capital of Saudi Arabia, and will now be available for purchase in the UAE from Hongqi’s exclusive distributor, ALTAWKILAT.
  • The car comes with Hongqi’s triple-7 after-sales benefits – the best in the Middle East market.

Abu Dhabi, United Arab Emirates:– Officially launched under its exclusive UAE distributor, ALTAWKILAT, earlier this month, luxury brand Hongqi is making a strong entrance to the market with the All-New Hongqi Ousado. First revealed to the world through a grand inaugural reveal in Riyadh, Saudi Arabia last month, the four-door luxury sedan can now be purchased from ALTAWKILAT at its Abu Dhabi-based facility.

The Hongqi Ousado is entering the market with a boldly designed exterior that is modern and streamlined to fully represent and deliver a luxurious driving experience. The car boasts performance of 223HP and maximum torque of 340NM, which grants the car acceleration from zero to 100 kilometres per hour in just 7.8 seconds.

The car also boasts a new four-cylinder, two-litre turbo engine. Providing drivers with a high-end experience, ultimate comfort and peace of mind, the Ousado has an ultra-high strength steel body with 2000MPa pressure compared to 1000MPa of its competitors.

Built with advanced safety in mind

The Hongqi Ousado is built with some of the most advanced safety features. Alongside front, rear, curtain and driver-knee protection with up to nine airbags, the luxury vehicle comes with multiple parking sensors and warning systems installed for driver and passenger protection alike.

“It is truly a pleasure to finally be able to bring the new Hongqi Ousado to the UAE market,” stated Eng. Mohamed Salahuddin Abduljawad, ALTAWKILAT Chairman and CEO. “A luxurious driving experience is highly sought after in the UAE, and we are confident in Hongqi’s successful entry to the market in this regard.”

Cheng Zhang, Director of Hongqi in the Middle East, commented: “The Ousado model is our latest representation of what Hongqi stands for. We believe it is an excellent offering for those who are just beginning to step into the world of luxury vehicles. With the Ousado guarantee of excellent performance, safety and added convenience, we’re looking forward to welcoming new customers in the region who will enjoy a comfortable yet luxurious driving experience.”

The Hongqi Ousado is available in five exterior colours and four interior customisation options, and its buyers will enjoy the brand’s triple-7 after-sales benefits: seven-year unlimited km factory warranty, seven years of road-side assistance and seven free periodic services (or three years, whichever comes first) – the best in the Middle East market.

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About Hongqi

FAW Group Corporation ("First Automobile Works") is one of China’s state-owned automotive manufacturing companies with its head office in Changchun, Jilin, China. FAW’s range of products includes automobiles, buses, light, medium and heavy-duty trucks, and auto parts. FAW Group Corporation became China's first automobile manufacturer when it unveiled the nation's first home-made passenger car, the Hongqi in 1958.

FAW Group Corporation kept evolving until becoming one of the "Big Four" Chinese automakers. In 2014, the company ranked third in terms of output, producing 2.7 million vehicles for local and world market.

Hongqi is a division of FAW Group Corporation, the giant Chinese auto manufacturer that was founded in 1953. Hongqi, the future of luxury vehicles, not only in China, but around the world, earned admiration and praise on a very wide scale due to superior specifications, attractive designs and high-quality vehicles. Hongqi vehicles are considered an icon that reflects tremendous development of the Chinese automotive industry globally.

In Chinese, hongqi means "red flag." Originally, Hongqi models were only for high-ranking government officials, including the country's president, and continues to be the presidential vehicle of choice to this day.

About ALTAWKILAT Universal Motors

ALTAWKILAT is one of the largest businesses in the Middle East, headquartered in Jeddah, Saudi Arabia. It is part of TAWAD Holding, under Abduljawad Group, operating across a wide array of sectors spanning Automotive Retailing, Car Rental and Leasing, Consumer Finance, Real Estate, Power Generation, Heavy Duty construction equipment and Auto Ancillaries.

Currently, ALTAWKILAT operates with a total of 41 branches in Saudi Arabia, representing some of the most valuable automobile brands, including CHEVROLET, GMC, Maserati, INFINITI, Hongqi and DONGFENG. The company leases over 9,000 vehicles for big companies in the Kingdom, such as Aramco and SCECO, and boasts over 2,000 staff members, with specialised training programmes that ensure a high degree of customer care through omnichannel contact management technologies. The company’s customer engagement center is ranked as one of the top engagement centers in the region.

In the UAE, ALTAWKILAT now has a facility open in Abu Dhabi and is ready to welcome customers as the exclusive distributor of Hongqi vehicles in the country, with plans of expanding in other emirates in the near future.