• Additional account holder can be added via an invite code through a completely digital process

Dubai, UAE: Liv, UAE’s first digital bank launched by Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region, has introduced digital joint accounts for new customers. A trailblasing initiative in the region by a digital bank, the account opening process is completely digital, with new-to-Liv customers enjoying all the benefits of traditional joint accounts, including paying shared bills, saving for common goals and receiving two debit cards.

Customers opening joint accounts with Liv can select their banking partner, including friends and business partners besides family members and spouses, by sending them an invite code. The account opening process is completely digital, with Liv benefits available to account holders and an interest rate of up to 4%. Further, customers receive two debit cards for everyday payments, and can pay shared bills and maintain savings for common goals through this offering. Existing Liv customers will also be able to convert their accounts to a joint account facility via web facility, soon also available via the mobile app.

Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, said: “As Liv continues to offer pioneering innovations in digital banking, a completely digital joint account banking product is an important addition within our portfolio to provide customers with an exceptional banking experience. By introducing such an innovation, Liv continues to anticipate customer’s needs and solidify its position as a champion of digital banking in the UAE. We remain committed to supporting the UAE’s vision of innovation and contributing to making the financial services sector a centre of excellence in the industry and worldwide.”

Pedro Sousa Cardoso, Chief Digital Officer, Retail Banking and Wealth Management, Emirates NBD, said: “As banking, payments and financial services in general become increasingly digital, Liv addresses the need to redefine an experience for families and individual customers who prefer simple, secure, accessible and digital transactions. With digital first products that are new to the market, Liv continues to give UAE customers an innovative alternative for banking that is powered by technology, thus enabling their lifestyle.”

Liv has many first-in-the-region offerings among digital banks. Liv led the region in offering a digital lending proposition with zero fees for its customers and introducing a Digital Salaried Bonus Multiplier Account whose gamified structure rewards customers through enhanced interest rates and cashback. More recently, customers saw a Livionnaire raffle draw Deposit, and the Money Ahead Deposit, a fully new product concept with a four-month fixed deposit offering at 4% interest upfront on day one, instead of customer having to wait for the deposit maturity.

Liv also offers the only credit card in the region that enables one-click reward switching between Skywards miles and cashback, as well as the popular Goal Savings Accounts, a one-of-a-kind digital product that allows customers to set automated rules (for example, pay-yourself first and round up spends to savings goal accounts) to easily save money for their financial goals, all the while earning attractive returns on their balances.

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About Emirates NBD

Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million active customers. As at 31st March 2024, total assets were AED 902 billion, (equivalent to approx. USD 246 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 858 branches and 4,450 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion. 

Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region.

Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE’s main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is committed to supporting the UAE’s Year of Sustainability as Principal Banking Partner of COP28 and an early supporter to the Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water.

For further information on Emirates NBD, please contact:
Ibrahim Sowaidan
Senior Vice President
Head - Group Corporate Affairs
Emirates NBD
e-mail: ibrahims@emiratesnbd.com

asda’a bcw
Dubai, UAE
Email: emiratesnbd@bm.com