Dubai: Jazeera Airways, Kuwait’s leading low-cost airline, has partnered with MoEngage, a customer engagement platform, to segment customers and engage them through the right channels.
Founded in 2004, Jazeera Airways currently serves various demographics in 55+ airports across the Middle East, Central & South Asia, North Africa, and Europe. The airline will utilize the AI-enabled capabilities of MoEngage to enhance its customer communications strategy and provide a consistent experience across destinations.
“As a fast-growing low-cost airline, one of the challenges we face is engaging with customers through the right channels at the right time. Serving different demographics, we have to also keep our engagement more personalized at an individual level. A customer engagement platform like MoEngage can greatly assist us in these two areas.” said Andrew Ward, VP Marketing & Customer Experience at Jazeera Airways.
Jazeera Airlines will also use the customer 360-degree view offered by MoEngage to identify the right interest areas and affinities of the customers. In addition to identifying the interest areas, the brand will leverage these insights to create micro-segments and engage with them with the right kind of messaging strategy.
“We are excited to partner with one of the region’s leading airline brands. At MoEngage, we completely resonate with the mission of Jazeera Airways, i.e. providing best-in-class services, and are happy to assist them in the next phase of their growth journey.” said Sweta Duseja, Director of Customer Success at MoEngage.
Jazeera Airways joins a growing list of 1200+ global companies across 35 countries that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. These include such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Holiday Factory, Almosafer, GMG, Mashreq Bank, Alamar Foods, and many more.
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About MoEngage
MoEngage is an insights-led customer engagement platform, trusted by more than 1200 global consumer brands such as Commercial Bank of Dubai, Mashreqbank, AMC Theatres, DAMAC Properties, Deutsche Telekom, Samsung, Ally Financial, Vodafone, Landmark Group, and McAfee. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion users every month. With offices in ten countries, MoEngage is backed by Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.
To learn more, visit www.moengage.com
About Jazeera Airways
Jazeera Airways operates commercial and cargo flights out of its Jazeera Terminal T5 at Kuwait International Airport. The airline flies to over 55 popular destinations across the Middle East, Central and South Asia, Africa and Europe comprising high-demand business, leisure, religious and weekend destinations.
For more information please contact:
Pooja Poddar Jain
Lead Communications @ MoEngage
