Dubai, United Arab Emirates: Ishraq Hospitality, the asset management and hospitality division of Mohamed & Obaid AlMulla Group, and Capital Elite Development, an Egypt-based real estate development company, have signed a memorandum of understanding (MoU) to launch two new hotels in the New Capital, Cairo, Egypt. The properties will jointly add around 600 keys to the Egyptian hospitality market when they open to guests in 2025.

The hotels will be developed by Capital Elite Development, a leading real-estate development company in Egypt, born through the development of the New Administrative Capital. The developer is part of the Mustafa Mansour Group and has earned a reputation for its commitment to delivering state-of-the-art projects for its clients.

Ishraq Hospitality will work closely with Capital Elite Development to bring the project to fruition, following which, the group will manage operations at both properties, with the goal of adding to its well-earned reputation for highly successful third-party hospitality management.

“The signing of the MoU between Ishraq Hospitality and Capital Elite Development brings together two companies that are well regarded leaders in their respective fields. The partnership will see the combining of world-class project development and hospitality management experience, which will result in the delivery and operation of two properties that are sure to dramatically enrich the burgeoning Egyptian hospitality sector.

 “We are very excited to embark on this journey with Capital Elite Development to expand into one of the most culturally significant tourism destinations in the world,” said Sherif Beshara, Group CEO at Mohamed & Obaid Almulla Group.

The signing of the MoU aligns with Ishraq Hospitality’s strategic expansion plans, which were first unveiled in May at the Arabian Travel Market 2022 in Dubai. During the event, the company announced its intent to expand into Egypt, while further developing its home base market of the UAE.

Further demonstrating its commitment to its expansion plans, Ishraq Hospitality is now fully dedicated to its expansion into Egypt. The launch of the two properties ties perfectly into the country’s rebounding hospitality market post pandemic.

In May 2022, a report by Egypt Today said that the country’s Information and Decision Support Centre (IDSC) said that the occupancy rates in Cairo hotels increased by 106% in the first quarter of 2022, while the rates in Sharm El Sheikh hotels rose by 46% and Hurghada by 84%. The report attributed the increase in occupancy rates to several reasons, primarily the easing of restrictions on travel, and the return of recreational tourism, in addition to the strong political relations between Egypt and important tourism markets in the Middle East, North Africa, and Europe [1].

 “Ishraq Hospitality is proud to join hands with Capital Elite Development to support their expansion into Egypt with the development of two benchmark setting properties. We look forward to delivering these properties to the highest standards of quality by leveraging our proven expertise in Hospitality and Asset Management,” added Sherif Beshara.

 “The Egyptian hospitality sector has been recovering steadily since 2021 thanks to multiple influences, and once complete, we are confident that the two properties will contribute to the growth and performance of the hospitality sector in Egypt,” said Mustafa Mansour, Chairman of Capital Elite Development.

Egypt’s hospitality sector began recuperating in 2021 according to the ‘Real Estate: On Solid Ground – April 2022’ report published by the American Chamber of Commerce in Egypt. It highlighted the hospitality sector’s renewed vigour, stating that the sector is shaking off the many impacts of COVID-19. According to data from hoteliers, bookings soared 400% from the UK, Turkey and other top markets during H2 2021, compared to the first half of the year. The report also said that improved fundamentals, state-backed support, the launch of new tourism attractions and other drivers have all contributed to the rebound of the hospitality market [2].

In recent years, the Egyptian government has inaugurated several significant tourist attractions including the Royal Carriages Museum in Cairo, the Sharm El Sheikh Museum and the Kafr El Sheikh Museum. The government also opened the National Museum of Egyptian Civilisation, which highlights Egypt’s 22 royal mummies, while The Grand Egyptian Museum is also slated to open its doors in the near term.

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For further information please contact Ziad Ashkar or Sakina Moiz at Brazen MENA
E: Ishraq@brazenmena.com

About Ishraq Hospitality

With over a decade of experience in operating some of the most prestigious international hotel franchises in Dubai, Ishraq Hospitality is the asset management and hospitality division of the Dubai-based Mohamed & Obaid AlMulla Group.

Established in 2007 and acquired by Mohamed & Obaid AlMulla Group in 2011, the division is renowned for setting consistent quality service standards in the hospitality industry. 

Ishraq Hospitality caters to leisure and business travellers in the mid-priced and high-end bandwidths. Its portfolio includes Holiday Inn Express (HIEX) hotels of the IHG group: Holiday Inn Express Dubai Airport, Holiday Inn Express Dubai – Jumeriah, Holiday Inn Express Dubai – Internet City, Holiday Inn Express Dubai – Safa Park, Holiday Inn Dubai Al Maktoum Airport and Staybridge Suites Dubai Al Maktoum Airport, which opened in October 2020, as well as Crowne Plaza Deira and Crowne Plaza Dubai Jumeirah. Ishraq Hospitality has an exciting line-up of hotels set to open, continuing to expand its footprint in the sector.