• It enables them to communicate and showcase their green achievements to customers, partners and the wider world.

Dubai, United Arab Emirates: Nine months after launching G4Green.com enterprise solution, UAE-based sustainability technology solutions provider, ImpactGulf, today announced the highly anticipated official rollout of G4Green as a marketplace.

The G4Green Marketplace is a comprehensive sustainability platform that enables green performers to showcase their achievements, and green innovators to promote their products and services. It also allows consumers and businesses to search for green products, services, partners and suppliers. The platform is complemented by a number of unique features to enhance user experience, sharing of ideas and collaboration. This includes a Green Blog where member companies can share news and information on sustainability, including global insights, company news, business requests, opportunities and event announcements.

G4Green Marketplace witnessed a soft launch in September at the 14th National Dialogue for Climate Ambition (NDCA), hosted by ImpactGulf in partnership with the Dubai International Financial Centre (DIFC).

"Large companies struggle to collect ESG data from their suppliers, whose sustainability performance reflects directly on the companies’ reputation. Meanwhile, the wider business community is overwhelmed by the complexity and breadth of sustainability issues and struggles to find sustainable partners or green products and services," said Yassin Nasri, CEO and founder of ImpactGulf. "G4Green solves this problem by enabling any company, regardless of size, to progressively obtain sustainability information, receive guidance on building a sustainability profile, and share their green performance and innovations with partners, customers and the world."

How a company handles its responsibilities with respect to ESG values and guidelines is becoming increasingly relevant to companies in today’s global environment, especially for startups and other businesses seeking investment, partnerships, business ties or investors from Europe, the US or many other parts of the world where  ESG compliance is often seen as a decisive factor for investment or partnerships as a company’s good ESG profile is an indicator for high ethics and low business risks.

By inviting their corporate network to join G4Green Marketplace, large organisations, government agencies and global institutions can map the ESG performance of their suppliers and rally their entire corporate network around ethical principles. They can collectively onboard them, monitor and drive their sustainability performance and implement incentive tools to accelerate their ESG journey. Initially, the marketplace will be free to all registered companies in the UAE, with plans to expand globally next year.

Commenting on the platform, Nasri said: "G4Green represents a significant milestone in our ongoing commitment to drive positive environmental change and build capacity in the sustainability space. By providing organisations with the tools and resources to streamline their sustainability efforts, we aim to catalyse a broader shift towards greener business practices. Building and operating a sustainable business is not possible without the engagement of the wider business community."

"Although the platform is free to use, we are pleased to offer significant and permanent discounts on premium membership to all UAE-based companies registered in sustainability free zones such as Masdar City or Expo City Dubai, or members of sustainability initiatives such as the Climate-Responsible Companies Pledge, the Global Compact Network or the SME Climate Hub," added Nasri.

The platform provides an excellent foundation for mainstreaming sustainable business practices, creating meaningful green initiatives, and promoting green business, as well as acting as a channel for rewarding green pioneers and performers.

"Ultimately, the platform is about creating a common ground for key stakeholders in business and society and their corporate network, where sustainability data can be easily collected, and ESG performance instantly measured. Moreover, the platform allows Sustainable Development Goals (SDGs) to be achieved more efficiently; emissions can be reduced; and green achievements can be better communicated to the public," concluded Nasri.

Vytautas Sabaliauskas, CTO at ImpactGulf, added: "The platform's sustainability capabilities are powered by advanced technologies, including AI-driven data analytics and blockchain-enabled traceability, to ensure the integrity and reliability of sustainability initiatives. The platform also uses AI to detect false sustainability claims, helping companies avoid greenwashing by scanning social media posts for sustainability claim violations before they are posted."

ImpactGulf is the host of the 14th National Dialogue for Climate Ambition (NDCA), and a signatory to the UAE Climate-Responsible Companies Pledge. It is also a participant in the United Nations Global Compact, and an officially recognised member of the Greentech Alliance. ImpactGulf was selected by Shell Middle East and StartUpbootcamp for the Shell StartUp Engine UAE 2022.

For more information, please visit G4Green.com and ImpactGulf.com.
Yassin Nasri