Dubai, UAE: IHG® Hotels & Resorts, one of the world’s leading hotel companies with more than 6,500 properties across 19 brands, is set to debut its distinctive premium voco brand in Jordan upon signing with Abdali Boulevard Company - a subsidiary of The Abdali Group - to launch voco Abdali Amman. A conversion property and currently operating as The Abdali Boulevard Hotel, the hotel is scheduled to be rebranded to a voco property by December 2025, adding 392-keys to IHG’s portfolio in Jordan.

voco Abdali Amman will be situated on The Abdali Boulevard, the first upscale entertainment thoroughfare, featuring 12 buildings across three blocks. The hotel will be part of The Abdali, a mixed-use real estate development project that embodies a modern model ideal for investment, business, living, wellness, shopping and entertainment, catering to diverse segments. The development boasts Abdali Hospital, Abdali Mall, several hospitality offerings, residential apartments, as well as over 500 specialized businesses with operations spanning over 27 sectors. With more than 85 restaurants, a multitude of fashion stores, The Abdali offers a vibrant blend of business, leisure, and entertainment which had attracted more than 21 million visitors in 2023.

Haitham Mattar, Managing Director, India, Middle East & Africa, IHG Hotels & Resorts, commented: "We are pleased to partner with Abdali Boulevard Company to bring the voco brand to Jordan with such an excellent property. voco Abdali Amman is an exciting addition to our portfolio and reflects our commitment to expanding IHG’s presence in key markets across the Middle East. The hotel’s prime location and world-class amenities will offer guests a truly unique and memorable stay in Amman.”

Launched in 2018, voco has quickly gained traction as one of IHG’s fastest-growing brands globally. With its unique proposition of combining the informality and charm of an individual hotel with the quality and reassurance of a trusted global brand, voco appeals to both leisure and business travellers. The brand has already made its mark across the Middle East with openings in the UAE, Saudi Arabia, and Lebanon. With a design and operational framework conducive to conversion, the brand empowers owners to carry through their own unique vision for each property, ensuring its legacy and historical connections to the surrounding community, remain strong.

The rapid expansion of the premium conversion friendly brand reflects the strength of IHG’s enterprise platform through which hotel owners can grow their business by being part of IHG’s distribution channels, relaunched app and transformed loyalty programme, IHG One Rewards.

Commenting on the partnership, Eng. Amer Ahmad Tarawneh, CEO, The Abdali Group, said: "Collaborating with IHG to introduce the voco brand in Jordan aligns with our vision to deliver high-quality hospitality, services and amenities that present unique experiences to visitors of The Abdali, which is strategically located in the heart of the capital. The Abdali serves as a modern hub for those seeking investment, business, living, wellness, shopping and entertainment in Amman. voco Abdali Amman, with its premium amenities and prime location, is set to become a preferred destination for both local and international travellers."

voco Abdali Amman will feature multiple diverse dining options, meeting venues, a fitness centre and outdoor recreation spaces. True to the voco brand, guests can expect a warm welcome, simple check-in, a thoughtful arrival gift, lively social spaces, and comfortable guest rooms.

IHG® currently operates 129 hotels across nine brands in the Middle East, including Six Senses, InterContinental Hotels and Resorts®, Crowne Plaza®, voco, Holiday Inn Resort® and Holiday Inn Express®, and a strong pipeline of 84 hotels due to open in the next 3-5 years.*

*Numbers as of September 2024.

Media Enquiries
Ankita Chopra
Senior Manager, Corporate Affairs, IMEAIHG Hotel
s & Resorts
Email: ankita.chopra@ihg.com

Action Global Communications
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About IHG Hotels & Resorts

IHG Hotels & Resorts is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has more than 6,500 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.

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About The Abdali

The Abdali launched in 2004 with the establishment of Abdali Investment and Development Company as a partnership between the public and private sectors valued at over USD 5 billion. Its goal was to transform Amman into a modern, ideal model for investment, business, living, wellness, shopping and entertainment, catering to diverse segments. Drawing inspiration from world-class cities, The Abdali seamlessly blends elegance, luxury and distinctive architecture with state-of-the-art infrastructure, in line with the royal directives of His Majesty King Abdullah II.

Phase I was inaugurated under royal patronage in 2014, with a multinational investment value of more than USD 2.4 billion. The Abdali extends across 384,000 sqm, and includes the development of advanced, multi-purpose infrastructure, creating a well-equipped and attractive environment, with 88% of the total project having been completed. To date, The Abdali has delivered residential, office and retail spaces, hotels, The Boulevard, Abdali Mall and Abdali Hospital, alongside a wide range of specialized services across various sectors.

Abdali Investment and Development encompasses two subsidiaries. The first is Abdali Boulevard Company (ABC), created to deliver a premium pedestrianized thoroughfare, with a high-end, mixed-use offer comprising 12 buildings across three blocks. The second is Jordan District Energy (JDE), incorporated to provide cooling and heating energy services exclusively for The Abdali, with the district energy system producing the energy at the central plant.