Muscat: MHD-ITICS officially announced its appointment as the exclusive distributor for HONOR mobiles in Oman during an event held at the Crowne Plaza Hotel in Qurum on December 22nd to launch the Honor X6. Delegates present from HONOR included House Ma - GCC CEO, Amol Govind Sonake – VP, GCC Sales, Jack Chen - Product Manager, GCC and Russell Huo - Country Manager, Oman who attended the event along with the management team of MHD-ITICS.

Addressing the event, House Ma, GCC CEO, HONOR stated, “HONOR team considers Oman as one of our key strategic markets in the Middle East. Our partnership with the Consumer Division of MHD-ITICS is the result of our study of their excellent distribution network, logistics capabilities, and infrastructure. Through this strategic partnership, we are targeting accelerated growth in market share for HONOR. Their inherent zeal for business, responsible and practical distribution practices and an unwavering commitment to delivering best-in-class customer service is what inspired HONOR to work with MHD-ITICS. This alliance will also improve the availability of our products in the market, enhance the shopping experience of our customers and will help us achieve our ambitious business goals,” he added.

During the event, HONOR launched its new smartphone - HONOR X6, which is the latest addition to its state-of-the-art “X series”. The HONOR X6 is equipped with a triple camera system that includes a 50MP main camera, a 2MP macro camera and a 2MP depth camera, an ultra-large 5000 mAh battery and expandable storage to go along with its 4GB+64GB memory. Users can effortlessly capture, record and express themselves creatively through photography. Fitted out with a 6.5-inch HONOR Full-View Display, it offers an excellent viewing experience. Coupled with a host of eye care features including Eye Comfort Mode and Dark Mode, the HONOR X6 delivers an incredibly comfortable viewing experience in a variety of user circumstances, making it ideal for reading articles, streaming movies, or browsing images in sunlight or poorly lit environments.

MHD-ITICS, under the guidance of Honourable Lujaina Mohsin Darwish, has achieved commendable growth in recent years. Moreover, the Company has been at the forefront of setting high benchmarks in the industry and supporting local talent. The core management team has devised a three-pronged business strategy that includes growing existing businesses, expanding into adjacencies and diversifying into new business areas. As a key part of the organisation, the Consumer Division has always endeavoured to bring customers in Oman the latest technologies and products. The strategic partnership with HONOR represents a milestone for the Company in this direction.

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