Dubai, UAE – Hisense, one of the largest home appliance and consumer electronics company, has signed a partnership deal with Saudi Arabia’s United Matbouli Group (UMG), one of the most prestigious consumer electronics distributors in the Kingdom, thus opening a new pathway to of business opportunities for Hisense in the Saudi market.

Through this partnership, Hisense intends to expand its commercial business network as well as reach out to its end-users in the Kingdom of Saudi Arabia providing best of technology and products. As an officially appointed distributor of Hisense in the Kingdom of Saudi Arabia, UMG will support the brand with business networking capabilities and their expertise of distribution, warehousing, after-sales-services and develop connection in the retail space for sales. The agreement was signed by Mr Jason Ou, Hisense President of Middle East and Africa, and Mr Adnan Matbouli, Chairman of United Matbouli Group during the 2022 Annual Partners Conference in Qatar; witnessed by top management of distributors and retailers from across the Middle East and Africa region

President of Hisense Middle East and Africa, Mr Jason Ou, said: “As one of the leaders in the consumer electronics market, it is crucial for Hisense to mark its presence in the Middle East region. Alongside the increasing brand visibility that Hisense garnered during the FIFA World Cup, it is imperative for the brand to be physically available to all its consumers. Our partnership with UMG underlines our dedication to expand in the regional markets, increase our availability and provide the best brand experience to our customers as well as business partners. We look forward to working together with UMG, driving on each other’s strengths and expertise with an intension of growth and sustainability in the market.”

UMG is one of the leading family-owned electronics distribution companies in Saudi Arabia and, having been established in the early 1990s, grown into one of the leading players in the Kingdom’s consumer electronics market. With a network of 11 strategically located branches, sophisticated warehousing facilities, 11 service centres, a modern fleet of vehicles, and 23 brand shops in the Kingdom, UMG has proven to be a strategic partner for some of the world’s leading electronics companies.

 “This partnership is evidence of our mutual commitment to a long-term collaboration,” said Mr Adnan Matbouli, Chairman of United Matbouli Group. “As an Official Distributor of Hisense’ home appliance and entertainment segment in the country, we provide assurance in supporting with unparalleled accessibility to expand in the market, better service in after-sales, provision to spare parts, and warehousing to meet the business as well as consumer needs.  This collaboration is in line with our mission of bringing the world’s leading electronics brands and quality products to the Kingdom of Saudi Arabia.”

Strategic alliances are one of the key pillars of expansion for Hisense in the Middle Eastern region, it demonstrates perfection, reliability, trust, and sustainability to thrive in this competitive consumer electronics industry.  Mr Ismail Al Hurani, Chief Operating Officer of Hisense Middle East & North Africa commented: “United Matbouli Group has a history of working with industry leaders and we are delighted to have partnered with them to root our presence in the kingdom. FIFA has benefitted us with increased brand awareness, and this is the right time to commence our business in this region.”

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ABOUT HISENSE:

Founded in 1969, Hisense is a multinational company headquartered in Qingdao, China covering business areas like multimedia, home appliances, IT intelligent information and modern service industries.

The company owns three listed companies - Hisense Visual Technology, Hisense Home Appliances and SANDEN listed in Shanghai, Shenzhen, Hong Kong and Tokyo and has acquired many known brands including Toshiba, Gorenje, Kelon, Ronshen and ASKO.

With the core values of ‘integrity, innovation, customer focus and sustainability and the development strategy of ‘Sound Technological Foundation and Robust Operation’, the brand has delivered supreme quality products, excellent after-sales and customer services as well as the reassurance of its comprehensive warranties, for over 50 years.

Hisense is also the global leading brand in B2B industries including Intelligent Transportation, Intelligent Medical and Optical Modules. The company owns the world's leading ULED Local Dimming backlight control technology and laser display technology while developing the chip technology, and continues in developing 8K ultra-high-definition display image quality processing chips, TV SoC chips, and AI chips.

With products exported to over 160 countries and regions, Hisense has sponsored the world’s top sporting events such as UEFA EURO 2016, 2018 FIFA World Cup™, UEFA EURO 2020 and 2022 FIFA World Cup™, and becomes the global sponsor of Paris Saint-Germain football club.

Hisense has 16 industrial parks located in Qingdao, Shunde, Huzhou, Czech Republic, South Africa, Mexico, etc. There are also 16 R&D centers located in Qingdao, Shenzhen, the USA, Germany, etc. working towards a wide range of highly competitive products. 

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