Dubai:  Cinépolis Cinemas, the largest movie exhibitor in Latin America and the third largest in the world, has signed a Management Agreement with Ithra Dubai to partner in a 10-screen cineplex, as part of the Deira Enrichment Project which will feature their family-friendly Junior concept, as well as an outdoor rooftop screen.

Ithra Dubai, a fully-owned subsidiary of Investment Corporation of Dubai (ICD), provides strategic oversight by developing projects such as the Deira Enrichment Project in Deira, a place rich in culture and overflowing with history.

Lachlan Gyde, Executive Director Asset Management for Ithra Dubai commented: “We are pleased to partner with Cinépolis and welcome their international and local experience which will further reinforce our core value of enriching the lives of people we serve. The Cinema will most certainly be a valued entertainment addition to this exciting emerging community, for residents and visitors alike.”

The brand has a well-established footprint throughout the GCC, with theatres in Oman, Bahrain and Saudi Arabia. In the UAE, Cinépolis opened its cineplex in Sharjah Oasis Mall in 2020. Cinépolis Deira, expected to open by first quarter 2024, will be the eleventh theatre to welcome visitors under the Cinépolis umbrella.

Alejandro Aguilera, CEO of Cinépolis Cinemas, said: “Deira will be the first Cinépolis project in Dubai, a metropolitan hub in which we plan to expand our presence and bring our international expertise. Our goal is to offer the best cinema experience and continue to prioritize customer experience”.

The cinema will house ten screens with state-of-the-art auditoriums and will feature the brand’s signature reclining Standard and Deluxe seats, which offer an exclusive luxury viewing experience and boast personal amenities and advanced storage solutions.

Catering to the needs of younger cinemagoers, Cinépolis Junior will offer a jungle gym, bean bag seating, and 15-minute intermissions halfway through the film to allow children to take a break.

An alternative to traditional screens is the outdoor rooftop, which will not only provide plush and comfortable seating with high-definition viewing, but will also provide access to breathtaking views of The Creek.

Cinépolis Cinemas is known globally for its legendary popcorn and delectable hot food, which the brand will be rolling out to the new Deira project.

Excellent service has always been at the core of Cinépolis, and customer convenience is something the brand has always prioritized. To make the cinema experience as simple and hassle-free, one service the brand will roll out is their contactless ordering, which allows all moviegoers to book and pay for their food and beverages from the comfort of their seats, using a customized QR code.

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About Cinépolis

Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s third largest movie theatre circuit, operating 799 cinema complexes, 6,736 screens and over 1,126,617 seats across 19 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 41,000 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.

For more information about Cinépolis, please visit: https://uae.cinepolisgulf.com/

About the Deira Enrichment Project

Deira Enrichment Project is a vibrant mix of residential, commercial, retail and hospitality offering, developed to rejuvenate Dubai’s historic heart of commerce and original community centre while preserving its unique cultural characteristics.

Deira is the vibrant cornerstone of Dubai’s trading legacy and a place rich in culture and overflowing with history. From the waterfront apartments overlooking The Creek, to an extension of the Deira Souk, the development is creating a bustling hub of life that will add to the already rich tapestry woven by communities past and present. It is a place in which people realize their potential and find the true meaning of home.

For more information about Deira Enrichment Project, please visit: www.deiraenrichmentproject.com

About Ithra Dubai

Ithra Dubai LLC, wholly owned by Investment Corporation of Dubai (ICD), develops and manages a large portfolio of pioneering real estate projects in Dubai and in key international markets. Its rich portfolio of projects is designed to embrace diversity, shape happy communities, and bring prosperity to many. Ithra Dubai aims at delivering mixed-used developments on an ambitious scale, which incorporate world-class retail, commercial, residential, and leisure concepts.

For more information about Ithra Dubai, please visit: www.ithradubai.com

 [AY1]Its also misleading cause we built it already