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- Payment gateway firms are the most represented with 26 entries.
- Egypt, the U.A.E., and Saudi Arabia comprise 70% of the list.
- Wio Bank tops the ranking – one of the two youngest fintechs featured.
Dubai: Forbes Middle East has unveiled its Fintech 50 ranking, recognizing the region’s leading players that are revolutionizing the financial technology landscape in the underserved region, spanning digital payment companies, open banking platforms, investment, saving, and lending apps.
The list was constructed based on external funding, money executed through digital channels, number of app downloads, active users, consumer impact, geographic presence, and success in innovation, growth, and expansion in the past year. Fintech operations owned by exchange houses, traditional banks, and governments were excluded.
Backed by ADQ, Alpha Dubai, e&, and First Abu Dhabi Bank, U.A.E.-based Wio Bank tops the 2024 list. Under the direction of CEO Jayesh Patel, the company launched its first digital banking application, “Wio Business,” in September 2022, followed by “Wio Personal,” which caters to retail clients. Egypt’s Fawry, which offers e-payments and digital finance solutions to over 51.7 million customers, ranked second.
Egypt stands as the most represented country with 13 entries, followed by the U.A.E. and Saudi Arabia with 11 companies each. Together, the three Arab nations make up 70% of the ranking. Categorically, payment companies dominate the list with 26 entries. Buy-Now, Pay-Later platforms have also climbed, with prominent players Tabby, Tamara, and MNT-Halan featured among the top 10. These three fintechs achieved unicorn status in 2023 after bagging considerable debt and equity funding.
Morocco’s HPS remains the oldest operational entry in this year’s ranking. Founded in 1995, the card and payment technology firm is listed on the Casablanca Stock Exchange and has a market cap of $434 million as of March 4, 2024. In 2023, it opened offices in Canada and India. In contrast, Wio Bank and U.A.E-based restaurant payment solution Qlub are the youngest listees, established in 2022.
The Middle East’s Fintech 50: Country Breakdown | |||
Egypt | 13 | Jordan | 2 |
Saudi Arabia | 11 | Iraq | 2 |
U.A.E. | 11 | Bahrain | 1 |
Kuwait | 6 | Bahrain/U.A.E. | 1 |
Morocco | 1 | Oman | 1 |
Yemen | 1 |
The Middle East’s Fintech 50 – Meet The Top 10
1 | Wio Bank
Digital banking platform
HQ: U.A.E.
2 | Fawry for Banking Technology and Electronic Payments
E-payment platform
HQ: Egypt
3 | Tabby
Shopping & financial services app
HQ: Saudi Arabia
4 | MadfoatCom for ePayments Company
Bill presentment & payment system
HQ: Jordan
5 | PayTabs Group
Payment solutions company
HQ: Saudi Arabia
6 | Iraq Wallet For Payment (ZainCash Iraq)
E-payment platform
HQ: Iraq
7 | Tamara
Buy-Now, Pay-Later platform
HQ: Saudi Arabia
8 | MNT-Halan
Lending, BNPL & payments platform
HQ: Egypt
9 | MyFatoorah
Payment solutions company
HQ: Kuwait
10 | Foodics
Cloud-based restaurant management & payment tech company
HQ: Saudi Arabia
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About Forbes Middle East
Forbes Middle East is a licensed edition of Forbes for the Arab world, championing inspiring business journalism and entrepreneurial capitalism. Its online and social platforms break news covering billionaires, business, investment, technology, economy, entrepreneurship, leadership, and luxury lifestyles. The monthly magazine, featuring in-depth interviews with the Middle East’s most influential and innovative leaders, is published in print in English and Arabic, with digital versions available to both regional and global audiences online. Forbes Middle East extends the Forbes brand of journalism across the Arab world, conducting its own comprehensive research to publish original lists that adhere to strict methodologies. Its content attracts business leaders, investors, active and potential entrepreneurs, and a wide audience of ambitious and influential executives.
Media contact: Basma Aly Sadek: basma@forbesmiddleeast.com