• Subscribers to get incentivised with rewards for  achieving wellness goals
  • Weekly, monthly and annual rewards, including AED 700 for device cashback
  • Tele-consultations to be the next phase of the platform

Abu Dhabi: Etisalat UAE, branded as etisalat by e&, today announced its foray into the consumer digital health space with the launch of ‘GoWell,’ a fitness and wellness platform. ‘GoWell’ is designed to empower subscribers to achieve their health and wellness goals while receiving a series of rewards and cashback incentives.

 As people turn to digital solutions to help them manage their health and fitness goals on the go, the launch of ‘GoWell’ for all, including health enthusiasts and change seekers, will allow them to use technology to improve their health outcomes. The launch is also part of etisalat by e&’s plans to have a 360-degree approach for the eHealth domain starting with fitness and wellness, followed by teleconsultations to be included in the next phase of the platform.

GoWell helps customer assess health through personalised goals by tracking progress syncing all other health devices and apps as well as get rewarded for it.

Khaled El Khouly, Chief Consumer Officer, etisalat by e& said: “Backing our transformation to a digital telco is our commitment to continue delivering enhanced customer experiences by pushing the boundaries of what’s possible in every sector. The healthcare industry, particularly, has witnessed unprecedented digital transformation post-pandemic, driven by the need for innovation so as to accelerate value-based care models and focus on more value creation.

“As a telco, our connectivity services and network solutions have powered up hospitals and the healthcare system in the country, delivering a major positive impact on the lives of patients and caregivers. GoWell is part of our long-term plan to serve our customers as they look to embrace a complete holistic approach when it comes to taking care of their health and wellbeing. By bringing about a positive change in consumers’ lives in this digitalisation era, GoWell will help them build healthy habits by establishing and executing a list of easy daily activities that they can access through the app’s tracking platform while being rewarded at the same time.”

GoWell is designed in partnership with Vitality Global, leaders in wellness and behavioral change with a global technology platform , and Accenture, one of the leading firms in services, business and experience design capabilities.

Every achievement on the platform is rewarded with a wide variety of lifestyle awards as well as a unique opportunity for cashback on smart watches. Customers have a chance to earn and redeem instant rewards when achieving their weekly active goals from partners. Monthly paybacks on fitness wearable devices is another great value add when users activate the device payback feature. In addition, one can enjoy up to AED 700 cashback on the purchase price of a fitness device from Etisalat.

The platform  is free for the first 14 days of registration, with an opportunity to be a part of ongoing competitions during Dubai Fitness Challenge, Dubai 30x30, to win prizes, including smart wearables. Subscribers can renew their subscription at the end of the free trial by purchasing the subscription at AED 25 per month. Registrations are open  now  at www.Go-Well.ae.

Etisalat Group has changed its brand identity to e&, effective from 23 February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars. The telecoms business currently continues to be led by etisalat by e& in e&’s home market and by e& international in the subsidiaries outside of the UAE, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments. Ramping up the digital services for individual customers to elevate their digital-first lifestyle, e& life brings next-generation technologies through smart connectivity platforms in entertainment, retail and financial technology. To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects. e& capital allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence.

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About etisalat by e&, UAE

‘etisalat by e&’ is the brand representing the UAE telecoms pillar of e& (formerly known as Etisalat Group), operated by Etisalat UAE in our home market. In line with its refreshed strategy, Etisalat UAE is on a mission to unlock shareholder value, deliver outstanding customer experiences and drive optimal business performance.

Taking advantage of the age of ‘connectivity renaissance’, Etisalat UAE will grow core and digital services, by enriching consumers’ value propositions with digital services that cater for consumers’ new lifestyles and emerging demands beyond basic telecom services, including areas like gaming, health, and insurance. Etisalat UAE will also continue to act as the trusted partner and advisor of enterprises by enabling their connectivity and beyond connectivity requirements

Bolstering its leadership position as the digital telco that is a customer champion in a hyper-connected digital world, Etisalat UAE will pivot new, sustainable demand in future-forward spaces like private networks, autonomous vehicles, and AI.

To learn more about Etisalat UAE, please visit https://eand.com/en/telecom.jsp

Media Contact:
Nancy Sudheer,
Corporate Communications – e&
nsudheer@eand.com