• Created by Cloud Spaces, the UAE’s leading coworking brand, ETHER provides unique fashion and lifestyle brands with an easy and convenient pathway into Abu Dhabi’s retail market

Abu Dhabi, United Arab Emirates – Cloud Spaces, Abu Dhabi’s most successful homegrown coworking brand, is delighted to foray into the world of retail and launch ETHER, its dynamic lifestyle platform for unique brands.

A ground-breaking initiative by the UAE’s leading real estate developer and manager, Aldar, Cloud Spaces is an inspiring office space solution provider, created to empower and uplift local SMEs and entrepreneurs. Building on its ambition to become the region’s leading shared workspace destination and expand across every corner of the UAE, Cloud Spaces is thrilled to introduce ETHER, located at Yas Mall, Abu Dhabi.

Providing regional businesses with a cutting-edge, stylish and welcoming co-retail space, ETHER is giving back to the local community and supporting local and international brands who are ‘ready to go retail’ and ‘own’ their own ideas, experiences, presence, space and, most importantly, their future. 

Striving to elevate and disrupt the retail sector, ETHER provides an innovative, accessible, tech-powered retail platform, where shoppers can explore multiple product lines under one roof.

A colourful, quirky and bold hub for creativity, ETHER welcomes emerging and established brands, and all kinds of imaginative homegrown and international artisans. It is proud to be the first concept of its kind in Abu Dhabi.

A fusion of local and international brands

Brimming with head-turning looks and unique styles, guests will find everything from athleisure to colourful prints from new and upcoming Emirati fashion brands, to striking art pieces.

Adding further allure, beauty connoisseurs are free to browse handcrafted sustainable products, skincare and many other products from UAE-born wellness brands. In addition, ETHER also presents an extensive array of F&B brands, including tempting treats and priceless additions for the kitchen. 

An original and pioneering community-driven space that pushes the boundaries of fashion and art, ETHER aims to strengthen, support and grow the UAE’s entrepreneurial scene, and provide new retail opportunities for local and international businesses.

Innovative digital technologies and accessible solutions for tenants

Offering a simplified rental and retail system, tenants of ETHER benefit from 0% capital costs and no extra expenses on staffing, utilities or stationery. Growing businesses can also make use of additional benefits such as logistical, operational and marketing infrastructures. 

With a fully digitalised booking platform, local entrepreneurs can gain access to the booming Abu Dhabi market in seconds. ETHER entirely takes away the stress and hassle of setting up a physical location. 

ETHER’s flexible contracts come complete with various services and facilities and require no capital investments from retailers. Offering affordable one, three, six and 12-month contracts, along with versatile and elegantly furnished lots that vary in size from 4 sqm to 56 sqm, and offer a choice of shelves, a department or a three-wall boutique, ETHER gives brands of all sizes a chance to turn their ideas into reality and put their products in front of a brand-new international audience.

One-stop-shop for unique concepts

Bringing joy and excitement back into physical shopping, the contemporary venue is the perfect experience for those who are hoping to discover unique brands that no one else with have. Spanning categories such as technology, fashion, home, art, lifestyle, NFT, beauty, accessories and food, guests will find many products and brands that have never before been retailed in the UAE.

A beautifully designed lifestyle concept that always offers something new and exciting, ETHER is an experiential journey that amazes from start to finish. Making it easy to find flattering styles that are ideal for all occasions, genders and body types, guests are free to relax and browse stunning collections for women, men and kids, along with an array of accessories.

The perfect marketplace for businesses who are looking to make their debut in the UAE market, ETHER empowers local and international creatives by giving them a chance to test the markets and experiment with inventive ideas.

On a mission to showcase the finest talents and innovators of the UAE and beyond, ETHER is an experiential and immersive creative concept store that is far more than just a place to retail and buy. Boasting its own events and performance area, ETHER is a meeting place for creatives, artists and go-getters alike and an incubator for revolutionary ideas.

Looking to the future, ETHER hopes to expand and open multiple locations across the UAE and eventually overseas. It also aims to launch a cutting-edge online platform, allowing partner brands to showcase their offerings virtually as well physically in the concept store.

Saoud Khoory, Chief Retail Officer at Aldar Investment and Chairman of C2i, the Aldar subsidiary that launched Cloud Spaces, says: “We are thrilled to start 2023 with the launch of ETHER, our revolutionary and digitally driven platform for homegrown brands and international entrepreneurs. We wanted to create an inclusive, inspiring space that brings together a curated array of the world’s most unique, creative, and distinctly different brands, all in one place. Empowering homegrown startups and providing them with the tools and platforms to compete with established international brands is a priority we continue to work towards at Aldar. Through ETHER, we are offering an innovative, multi-platform destination that provides a seamless selling experience and maximum exposure for our partners to be able to reach their full potential. We look forward to attracting new talents to the region, and at the same time empowering homegrown creatives, of all levels and scales, to join us in this inclusive and welcoming retail environment.”

Malak Smejkalova, General Manager of Cloud Spaces, adds: “ETHER is a one-of-a-kind destination that presents regional and international brands with a ready prepared, vibrant and colourful canvas from which to present and sell their unique products. From emerging designers who are just getting started, to established businesses that have been around for decades, we provide all our partners with a happy and uplifting environment that makes their retail journey enjoyable and easy. We create bespoke individualised journeys for each partner and empower them to own their creative space and really make a mark on the Abu Dhabi market. I want to encourage any interested businesses to get in touch with our team, and we look forward to welcoming everyone to ETHER very soon.”

Leqa Al Zaabi, founder of Leqa Cosmetics, the homegrown Emirati beauty brand and tenant of ETHER, says: “Myself and my team are so excited to have a presence at ETHER and the chance to retail at Yas Mall, one of the most prominent lifestyle destinations in Abu Dhabi. ETHER is such a great place for any brand to start their retail journey. The online booking system is convenient and hassle free, and I love how flexible the packages are for tenants. You can reserve a space for just a few months if you want to, and the Ether team with their retail expertise will handle the entire business for us . I am thrilled to be able to start selling at ETHER, and I’m sure that joining its inspiring and creative community will help us to take our business to the next level.”

Any businesses that are interested in becoming a tenant and own their retail journey at ETHER, are asked to email contact@etherbycs.com or call 800 ETHER (800 38537).

ETHER opens in February at Yas Mall, Abu Dhabi.

For more information, please visit www.etherbycs.com.

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About ETHER by Cloud Spaces:

ETHER by Cloud Spaces is a creative multi-brand lifestyle and fashion retail concept home to an array of unique and special local and international brands.

Presenting everything from homegrown fashion labels to international beauty specialists, ETHER celebrates originality and champions the most bold and disruptive names in technology, fashion, home, art, lifestyle, NFT, beauty, accessories and food.

A trail-blazing lifestyle experience that is helping the people of Abu Dhabi fall back in love with physical shopping, ETHER’s flexible brand contracts offer an affordable and dynamic way for small and established businesses to retail their products. 

Providing shoppers with an array of new, original and exciting products every time they visit, ETHER is the first fashion and lifestyle destination of its kind in the UAE capital.