UAE: Aligned with the latest Emiratisation law and the government’s NAFIS initiative, UAE’s leading tech retailer and distributor EROS Group has successfully completed its Emiratisation efforts by recruiting UAE Nationals for its vast Dubai operation.

Established in 1967, EROS has a strong legacy that has defined the UAE’s tech retail landscape for over 54 years. In its role to enhance the competitiveness of the labour market, the retailer has hired 13 Emiratis (out of which 11 are women) from entry to mid-management level, across various departments - including finance, Legal, IT, Marketing, Customer Service, etc. Now with a current workforce of 800+ employees, the company plans to increase the number of Emiratis to 4% by the end of 2023 as directed by UAE government.

Through a very rigorous selection process, the company selected the UAE nationals through the NAFIS platform and Universities. The recruitment plan will take place in a phased manner, ensuring that the UAE Nationals get the required on-the-job-training and tools to take on their new roles in this demanding retail sector.

Mohammad Badri, Director, EROS Group said, “EROS is committed to the UAE’s Emiratisation drive. Working at a well-established group like EROS, will help give them a unique opportunity to enhance their skills, gain insights into the industry, improve career prospects and keep themselves future-ready in this rapidly changing world. We aim to further attract and empower more Emirati talent over the years, which will prepare a path for the next generation of Emirati leaders and eventually help in building a long-term progressive economy.”

Tawteen and the NAFIS Programme are initiatives launched by the UAE government to encourage UAE nationals to enter the private sector while receiving the highest level of government support. The UAE aims to have Emiratis make up 10% of private sector firms by 2026.

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About EROS Group:

EROS Group is a 54-years reputed organization specializing in the distribution and retail of consumer electronics, mobility, IT, Home Appliance, and convergence products. The Group benefits from its base in the UAE which is strategically positioned at the crossroads of Asia, Africa, and Europe with a serving ability to over two billion people, through a complex channel mix of Power Retailers, Independent Retailers, Souq Markets, Re-Exporters, System Integrators, Architects, Consultants, and experts.

The Group has evolved from a one-store, one-brand distribution house to build a portfolio of world-class international brands and retail stores including brand boutiques. The Group serves customers in the UAE and select markets in the Middle East and North Africa (MENA) Region. The Organization proudly partners with over fourteen international brands, operates 15 retail stores including 3 Samsung & 3 Huawei experience showrooms across UAE and has three service centers across the UAE. EROS Group continues to operate through a seamless logistical process daily to deliver on its core objective: Customer Delight. For more information, please visit www.erosgroup.ae or www.eros.