• Strategic initiative reaffirms Emirates NBD’s position as a trusted partner to clients for the years to come

Dubai, UAE: Emirates NBD, a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region, has launched its bespoke Next Generation programme, an exclusive initiative conceptualised and designed to cater to the needs of the next generation of elite and affluent clientele. The first-of-its-kind strategic initiative by Emirates NBD Private Banking bridges the gap between legacy and leadership, ensuring a seamless transition for future leaders.

As intergenerational wealth transfer becomes increasingly pivotal in today's wealth management landscape, it indicates a significant shift in generational wealth and assets that impacts families and businesses, while also shaping global economies. It is estimated that approximately USD 68 trillion will be transferred from baby boomers to their heirs over the next two decades in the United States alone, representing one of the largest wealth transfers in history. Similar trends are occurring globally, and it is expected that by 2028, an estimated AED 3.6 trillion is projected to transition between generations in the Middle East alone, underscoring the critical need for strategic planning and leadership development in the region.

This unprecedented movement of wealth emphasises the pressing need for initiatives such as the Next Generation programme, which are designed to ensure clients are well-prepared to continue their family's legacy with confidence. Further, the programme is also in line with the UAE Government’s strategy to empower future business leaders in the region.

Emirates NBD Private Banking hosted the inaugural Next Generation programme titled "From Legacy to Leadership", in London for some of the bank's most prestigious clients. In collaboration with esteemed experts from INSEAD Business School, this bespoke programme empowers the heirs and future leaders of the bank’s distinguished Private Banking clients.

Over an intensive three-day experience, participants engaged in transformative sessions focused on self-leadership, family dynamics and governance, and strategic decision-making. This programme not only imparted invaluable insights but also reinforced the bank’s commitment to nurturing enduring relationships with its next generation clientele, solidifying the Emirates NBD Private Banking's position as their trusted partner for the future.

Shayne Nelson, Group CEO at Emirates NBD, commented: "This dynamic programme is pivotal for us, as it empowers the youth of our merchant families and transforms them into future leaders of their companies. It also provides them with invaluable insights into wealth management and strategy, but most importantly, it helps cultivate essential leadership skills."

Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, commented: “Many high-net-worth families in the country are facing their first intergenerational wealth transfer, poised to reshape the economic and social landscape. As integral members of the UAE ecosystem where family businesses play a vital role in driving GDP, we at Emirates NBD, recognise our Next Generation programme as a pivotal initiative. It seamlessly aligns with our Private Banking strategy, dedicated to safeguarding and enhancing wealth for our esteemed clients and their enterprises."

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About Emirates NBD

Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million active customers. As at 30th September 2024, total assets were AED 956 billion, (equivalent to approx. USD 260 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 859 branches and 4,512 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion. 

Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region.

Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE’s main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is committed to supporting the UAE’s Year of Sustainability as Principal Banking Partner of COP28 and an early supporter to the Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water.

For further information on Emirates NBD, please contact:
Ibrahim Sowaidan
Senior Vice President
Head - Group Corporate Affairs
Emirates NBD
e-mail: ibrahims@emiratesnbd.com

Burson
Dubai, UAE
Email: emiratesnbd@bm.com