As part of its diverse expansion plans in 2023, which include developing services for its clients, El Batal Developments announced the signing of a strategic partnership with Mission 235 for the management and operation the commercial and administrative projects in eastern and western Cairo. This includes "Rock Gold" project, which is the first gold and beauty mall in Egypt.

El Batal Developments announced the details of the agreement during a special event held at its headquarters in Sheraton Cairo.

According to the agreement, Mission 235 will be responsible for the general consultation, management, operation, and leasing of the commercial and administrative projects of EL Batal Developments, which are characterized by their diverse locations, including the new administrative capital, New Cairo, and the 6th of October city, and include projects such as Rock Gold, Rock Vera Plaza, Rock Villa Plaza, Rock Eden Plaza, and Rock Capital 1.

The CEO and board member of EL Batal Developments, Engineer Emad Doss, stated that the company always strives to cooperate with major specialized companies in order to continue to provide a strategy and added value to the real estate sector.

He added that the cooperation with "Mission235" aims to reach the target customer base and showcase their vision and expertise in delivering exceptional value to the sector, along with the involvement of major brands and large companies in the company's projects, which will result in the entry of large investments into the Egyptian market, as well as creating sustainable added value for the projects and sites located in the new urban communities.

The Managing Director of "Mission235", Mr. Louay Youssef, emphasized that the company adopts the latest marketing and promotion techniques for distinctive real estate products that contribute to attracting the targeted segment of investors, as well as achieving the highest returns. He indicated that the company has prepared promotional plans for its projects.

EL Batal Developments fits the distinction of those projects that already offer a new product to the real estate market, one of which is the "Rock Gold", which is the first mall to bring together gold and beauty in one place for the first time in Egypt.

The company has noted a great interest from retail groups globally and regionally in "Rock Gold" mall, emphasizing the company's commitment to supporting retailers and leisure activities - investors, shop owners, and commercial groups - by providing a package of foundational support to open their branches in the "Rock Gold" mall.
El Batal Developments and Mission235 company have launched a program for real estate brokers called "Motivations Program," which is a pioneering initiative in the field of real estate promotion cooperation. The program will be announced through the two companies' websites during the ongoing February, providing an opportunity to enhance the rental activity of real estate in the capital and support its surrounding growth.

El Batal Developments is the first real estate developer to offer an experience in building a complete gold and beauty mall, "Rock Gold," which brings together major gold traders and famous retail brands, as well as all the needs of women, providing them with a unique and distinguished shopping experience.

The "Rock Gold" mall is located in New Cairo’s Golden Square, on Bin Zayed Axis, just minutes from the American University in New Cairo, the new administrative capital, and minutes from the Suez Road, Ring Road, and Sokhna Road. The mall offers a unique shopping experience for women to meet all her needs. Unlike gold shops, it includes diverse cafes and restaurants and kids’ day care, providing mothers with an opportunity to shop, as well as accessories, flowers, cosmetics, glasses, and soiree dresses from top international designers. There are also clinics and beauty salons and a ladies' gym.

"El Batal Developments" has been operating in the Egyptian market for over 44 years and was the largest real estate developer in the development of the new Sheraton Egypt area. It was one of the first real estate development to expand outside of Egypt, specifically in the Canadian market, where it carried out a series of outstanding commercial projects.

In the Egyptian market, El Batal Developments has launched a series of projects under the "Rock" name in both the east and west of Cairo, such as Rock Eden, Rock Villa, Rock Vera, Rock Capital 1, and recently, Rock Gold, the first gold and beauty mall in Egypt.

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