UAE, Dubai: e& UAE is set to showcase its new AI-driven Smart Home experience at GITEX GLOBAL, which will be taking place at the Dubai World Trade Centre from 14th to 18th October. The Smart Home booth will offer an immersive look into the future of living, where AI anticipates and adapts to user needs. By learning and understanding mood, preferences, habits, and health, the home adjusts itself to create a personalised environment, it simplifies everyday tasks – optimising safety, comfort and convenience to improve quality of life.

Khaled ElKhouly, Chief Consumer Officer, e& UAE, said: “We understand that today’s consumer is looking for technologies that go beyond automation – to create home environments that are not just smart, but also intuitive, providing personalised comfort and efficiency. Our new Smart Home concept embodies this vision, seamlessly integrating AI technology into daily life to redefine the future of living. We’re very excited for attendees to experience this pioneering technology in action at GITEX 2024.”

GITEX attendees will embark on an immersive journey through e& UAE's AI-driven Smart Home experience. Across five interactive zones, powered by more than 80 smart devices, they’ll discover how AI creates personalised environments for work, relaxation, entertainment, and the kitchen. The Smart Home will intuitively understand the mood, health conditions, and other preferences, adjusting ambiance, lighting scenes, and even aromatherapy to enhance the way of living.

This innovative showcase highlights how smart home devices work together to create a dynamic environment that evolves with its users. The Smart Home concept, which is the first in the region to use AI-driven adaptive living to customise the home environment, demonstrates how advanced AI seamlessly adapts to individual needs. By leveraging interconnected devices, this pioneering innovation reimagines the future of living, where homes evolve in harmony with their users.

The Smart Home Booth will be exhibited at e&’s stand ( Zabeel Hall – Stand no:Z1-A10 & Z1-A20) during GITEX GLOBAL 2024.   

About e& UAE

e& UAE embodies the telecom arm of e& in the UAE, with a mission to maximise stakeholder value, deliver an unparalleled customer experience and optimise business performance for sustainable growth and success.

Leveraging the latest world-class technologies, e& UAE will grow core and digital services, enriching consumer value propositions with digital services catering to new consumer lifestyles and emerging demands beyond core telecom services, including health, insurance and gaming.

e& UAE will continue to act as a trusted partner to enterprises in meeting their connectivity needs and beyond.

Bolstering its leadership position as a digital telco that champions customers in a hyper-connected digital world, e& UAE will pivot the new sustainable demand into future spaces such as private networks, autonomous vehicles, and AI.

To learn more about e& UAE, please visit: https://www.etisalat.ae.