Dubai, United Arab Emirates: e& recently unveiled a first-of-its-kind AI-crafted film for its Neo Home Experience platform, in collaboration with Saatchi & Saatchi. The project highlights e&'s ongoing efforts to incorporate advanced technologies into its consumer offerings, particularly for the modern connected home.

The film leverages a mix of AI, CGI, and live-action elements to create a visually immersive experience that reflects the future of home entertainment. From AI-generated skies to concept art for surreal environments, every element was crafted using cutting-edge techniques to bring a futuristic world to life.

The creative journey involved blending AI with traditional filmmaking methods, allowing the team to push creative boundaries. Over 5,000 AI-generated images were reviewed to develop key scenes, and innovative AI textures were applied to 3D elements, giving the film a distinct look that sets it apart. This approach enabled e& to streamline production while maintaining high standards of visual quality.

This AI-crafted film represents e&'s vision for the Neo Home Experience, where technology seamlessly blends with everyday life, offering consumers a tech-driven, immersive home experience that redefines modern living”, said Akram Dohjoka, Senior Creative Director, Saatchi & Saatchi.

Saatchi :

  • Samer Khansa - Business Lead - Communications Consultancy
  • Ali Zein - Executive Creative Director
  • Akram Dohjoka - Senior Creative Director
  • Alex Rodriguez  - Creative Director
  • Ahmed Rafie - Associate Business Director - Communications Consultancy
  • Tarek Radwan – Senior Manager - Communications Consultancy
  • Tamara Samara – Senior Executive - Communications Consultancy
  • Tania Hage - Director - Production
  • Marta Bulik- Simon - Senior Producer

Client:

  • Mahmoud Farwiz – Senior Director Consumer Campaign Management – e& UAE
  • Ahmed Kamal – Director Consumer Campaign Management  – e& UAE 

PH :

  • Eddy Rizk – CEO Big kahuna Films

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