Dubai – In its efforts to build and reinforce a customer-centric culture across the organization, Dubai Islamic Bank (DIB), the UAE’s largest Islamic Bank and the second-largest Islamic bank in the world, recently introduced its Customer Charter #AllAboutYou, a promise that reflects DIB’s commitment in providing customers with banking services that are simple to understand, delivered in a responsible manner and in accordance with the highest standards of integrity.

#AllAboutYou was unveiled during a ceremony held at Sheikh Zayed Road Branch, in synch with the global customer-centric movement known as the Customer Service Week observed worldwide last week. The unveiling was done in the presence of senior management and employees across the bank with the objective of demonstrating the increasing significance of customer service in the organisation.

As part of its efforts to increase engagement with customers and staff, the bank organized a host of events during a festive week with the purpose of reinforcing the customer-centricity culture within the bank. The week included fun-filled activities that encouraged customers visiting DIB’s branches to take part in this celebratory initiative.

Commenting on this occasion Sanjay Malhotra, Chief Consumer Banking Officer at DIB, said: “We, at Dubai Islamic Bank, have always displayed commitment to create unique approaches that recognizes each and every step of our customers’ journey. By introducing #AllAboutYou, we made our Customer Service Commitment Pledge a loud call to action and to always listen, learn, reflect and improve, taking into account each customer’s individual needs throughout their journey with DIB. I would like to take this opportunity to extend our sincere gratitude to our customers who have joined us in this initiative, which we strongly believe that it will have a direct impact on further strengthening the relationship we share with our stakeholders.”

Mr. Sanjay added: “Improving our customers’ financial knowledge and simplifying DIB services is another aspect of our new charter that aims to take our customers a step closer to a future that is filled with opportunities and endless possibilities. It is a platform for us to champion customer service while also listening to them and introducing innovative tailored solutions for every banking problem they may face.”

To learn more about DIB’s Customer Charter, please visit: https://www.dib.ae/about-us/customer-charter

-Ends-

About Dubai Islamic Bank:

Established in 1975, Dubai Islamic Bank is the largest Islamic bank in the UAE by assets and a public joint-stock company listed on the Dubai Financial Market. Spearheading the evolution of the global Islamic finance industry, DIB is also the world’s first full-service Islamic bank and the second-largest Islamic bank in the world. With Group assets over USD 75bln and a market capitalization of more than USD 10bln, the group operates with a workforce of more than 10,000 employees and around 500 branches in its vast global network across the Middle East, Asia and Africa. Serving over 5 million customers across the Group, DIB offers an increasing range of innovative Shariah-compliant products and services to retail, corporate and institutional clients.

In addition to being the first and largest Islamic bank in the UAE, DIB has a significant international presence as a torchbearer in promoting Shariah-compliant financial services across several markets worldwide. The bank has established DIB Pakistan Limited, a wholly-owned subsidiary that is the first Islamic bank in Pakistan to offer Priority & Platinum Banking, as well as the most extensive and innovative portfolio of Alternate Distribution Channels. The launch of Panin Dubai Syariah Bank in Indonesia early in 2017 marks DIB’s first foray in the Far East, the bank owns over 25% stake in the Indonesian bank. Additionally, in May 2017, Dubai Islamic Bank PJSC was given the license by the Central Bank of Kenya (CBK) to operate its subsidiary, DIB Kenya Ltd. DIB has been designated as D-SIB (Domestic Systemically Important Bank) in 2018 in UAE. In early 2020, DIB completed the acquisition of Noor Bank, which solidifies its position as a leading bank in the global Islamic finance industry. In 2021, DIB increased its foreign ownership limit to 40% reflecting the increasing confidence of global investors towards the bank.

The Bank’s ultimate goal is to make Islamic finance the norm, rather than an alternative to conventional banking worldwide. DIB has won a range of accolades that are testament to these efforts across diversified areas, including retail, corporate and investment banking, as well as CSR and consultancy services. DIB has been named the Best Islamic Bank in various prestigious ceremonies and recognized for its outstanding performance amongst the world’s Islamic Banks, marking it a clear indication of the bank’s leadership position in the Islamic finance sector.

For more information, please visit us at www.dib.ae
Please follow us on DIB’s social channels:
https://www.facebook.com/dib.uae/
https://www.youtube.com/user/DubaiIslamicBank
https://twitter.com/DIBtoday
https://www.linkedin.com/company/dubai-islamic-bank
https://www.instagram.com/dubai_islamic_bank/

​​​​​​​For more PR information, please contact:
Dubai Islamic Bank
Kashif Moosa
Head of Investor Relations & Strategic Communication
Email: kmoosa@dib.ae
Weber Shandwick
Tameem Alkintar
Account Director
Email:  TAlkintar@webershandwick.com