• Ahmed Alsuwaidi, Managing Director of Residential Communities at Dubai Holding Asset Management, comments on how the healthy performance of the portfolio reflects Dubai’s vibrant and dynamic economy  

Dubai, UAE:  Enhancements to Dubai’s visa and investment policies are stimulating an influx of new businesses and talent, creating significant demand for high-quality corporate housing. Dubai Holding Asset Management’s residential leasing portfolio has witnessed renewed demand for professional housing and workers’ accommodations in 2022 for clients across the education, hospitality, aviation and catering sectors.

Dubai Holding Asset Management provides a spectrum of strategically located housing to over 100,000 people. Its portfolio of 15 assets addresses every aspect of Dubai’s accommodation landscape, including providing ideal solutions for corporate clients seeking cohesive living environments for their professional employees.

Ahmed Alsuwaidi, Managing Director of Residential Communities - Dubai Holding Asset Management, said, “Real estate is one of key sectors that reflect the vibrant and dynamic economy of Dubai. While there is healthy demand in the market across the board, the growing demand for high-quality, conveniently located corporate housing nods to healthy economic activity across several sectors, including education and hospitality. The arrival of talent and investors from around the world due to our leadership’s commitment to strengthening Dubai’s business hub proposition is driving demand across our portfolio of professional housing and workers’ accommodations..” 

A mirror to economic performance

In the past 12-24 months, Dubai Holding Asset Management onboarded new key corporate accounts from the education, hospitality, aviation and catering sectors.

Tourism, hospitality and aviation sectors are experiencing significant growth, fuelled by the FIFA World Cup and developments in the length and extendibility of tourist visas. Tourism levels in 2022 are returning to pre-pandemic levels and the UAE leadership recently launched a national strategy to attract 40 million hotel guests by 2031. Even the number of hospitality establishments in Dubai is rising, from 726 in September 2021 to 784 in September 2022.

Similar trends appeared in the education sector. KHDA recorded the highest number of private school enrolments this past April at more than 300,000, reflecting Dubai’s growing attractiveness as a lifestyle, business and investment destination. The number of private schools in the city has grown to 216.  

Ahmed Alsuwaidi added, “Quality housing is a major incentive for new professionals moving to the city. Companies are looking for communities that reflect a value for money, safety and convenience. The Dubai 2040 Urban Master Plan sets a standard for the quality of life available in our community, be it green spaces, sports facilities or quality builds. Corporate clients can choose a community that fits their needs across our vast portfolio, and we offer a seamless digital dashboard so any resident requests can easily be addressed by both the company and community managers. Convenience for all stakeholders is key. Our goal, ultimately, is to elevate Dubai’s status as one of the most dynamic cities in the world to live, work and play.”   

Promoting resident happiness

Dubai Holding Asset Management’s residential portfolio has witnessed a strong performance in 2022, reflecting trends in the Emirate’s booming real estate market. Along with the new additions, renewals for corporate accounts were high.

Along with high-quality builds, Dubai Holding Asset Management underscores the community living experience with strategically located communities near key road and transportation networks, while many communities include curated retail and recreational offerings and landscaped areas. This includes tennis courts, football pitches, running tracks, swimming pools and other sporting facilities across select communities.

In communities like Al Quoz and Nuzul, which cater to meet the need for quality workers’ accommodations, the organisation also hosts a series of wellness and fitness activities for residents. This includes an Eid activation and Cricket Tournament in strategic partnership with Dubai Police and Dubai Sports Council that engaged approximately 1,500 residents, as well as foosball, singing and entertainment experiences to promote resident happiness for nearly 7,000 total attendees.

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