Dubai, United Arab Emirates: Dubai Duty Free, in partnership with RECAPP, Veolia’s digital recycling solution for individuals and businesses, has launched a pioneering program to recycle empty perfume tester glass bottles across Dubai Duty Free shops at Dubai International Airport – RECAPP’s glass recycling program, powered by Veolia – the global leader in ecological transformation – will run in partnership with Dubai Duty Free and aims to give a second life to the glass perfume bottles and close the loop in the UAE.

As part of the partnership, Veolia through its RECAPP service will help Dubai Duty Free to optimise its end-of-life product recovery and recycling process, enabling the company to contribute positively to the environment. For that, 30 recycling boxes have been placed across all Dubai Duty Free perfume outlets, where staff can place empty glass tester bottles.

This initiative will involve all the fragrance suppliers but has been possible thanks to LVMH and especially Kenzo brand.

Commenting on the initiative, Ramesh Cidambi, Managing Director of Dubai Duty Free, said: “We are delighted to launch this pioneering initiative and excited to work with RECAPP by Veolia and all our perfume suppliers to contribute to the UAE’s Circular Economy Policy. With perfumes as our top-selling category, this initiative will help prevent the effect of glass tester bottles ending up in landfills.”

Jerome Viricel, General Manager at RECAPP by Veolia added:

“This innovative partnership with Dubai Duty Free stems from our strong commitment to promoting sustainable consumption patterns in the retail sector and is in line with our strategic focus on closing the loop for recycling, from bottle to bottle. This program will provide convenient opportunities for retailers to responsibly dispose of glass perfume bottles and bring new momentum to the culture of recycling as the UAE celebrates the extended Year of Sustainability.”

As a part of the program, Dubai Duty Free will involve all its fragrance suppliers in a one-year sustainable partnership to foster commitment beyond mere recycling to building a more sustainable future.

RECAPP by Veolia through a third-party collector will pick up empty glass perfume tester bottles from DDF’ which will be then converted into glass cullets after removing all contamination. The cullets will then be used as raw materials to produce new glass bottles at RECAPP’s partner facility based in the UAE, thereby using less raw materials, less energy and lower CO2 emissions to produce upcycled glass bottles with a significantly less environmental impact.

For the entire duration of the program, RECAPP by Veolia will send regular reports on glass collection and key performance indicators on the environmental impact, including total reduction of CO2 emissions, energy savings, and other recycling statistics.

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ABOUT VEOLIA

Veolia's ambition is to become the benchmark company for ecological transformation. With nearly 218,000 employees on five continents, the Group designs and deploys useful, practical solutions for managing water, waste and energy that help to radically change the world. Through its three complementary activities, Veolia contributes to developing access to resources, preserving available resources and renewing them. In 2023, the Veolia group served 113 million people with drinking water and 103 million with wastewater services, produced 42 terawatt-hours of energy and recovered 63 million metric tons of waste. Veolia Environnement (Paris Euronext: VIE) generated consolidated sales of €45.3 billion in 2023.

www.veolia.com

About DUBAI DUTY FREE

Founded on 20th December 1983, Dubai Duty Free, now in its 41st year of operation, has grown into one of the biggest single travel retail operators in the world with an all-time record annual sales of US$2.16 billion in 2023.

Now employing over 5,800 people, the operation has consistently raised the benchmark for airport retailing, and it continues to grow.

Currently operating around 40,000 sqm of retail space across Dubai International and Al Maktoum International airports, Dubai Duty Free continue to investment in the development and expansion of its retail offer.

For more information visit www.dubaidutyfree.com 

CONTACTS
VEOLIA NEAR AND MIDDLE EAST
Zineb Chaoudri
zineb.chaoudri@veolia.com

GAMBIT COMMUNICATIONS
Showkat Rather
showkat@gambit.ae