The highly anticipated return of 321 Festival from 6-8 December is bringing a packed line-up of A-list artists to Coca-Cola Arena for 3 incredible evenings of spectacular live concerts featuring Arab, South East Asian, and Western superstars

Launching the extraordinary concert series on 6 December will be two of the greatest legends in Arabic music, the exceptional Georges Wassouf and Kadim Al Sahir

Plus, City Walk will join in the 321 celebrations for the first time ever with free-to-attend outdoor entertainment for every member of the family alongside pre-concert dining offers all weekend

3 nights of showstopping live entertainment hosted across 2 iconic locations for 1 weekend only promise a grand DSF opening weekend celebration like no other

Dubai, United Arab Emirates: Dubai Festivals and Retail Establishment (DFRE) has announced an epic line-up of live entertainment to kick-start day-in, day-out celebrations for the greatest, most out-of-this-world, 30th edition of its iconic Dubai Shopping Festival (DSF). Marking an electrifying start to 38 action-packed days of the most extraordinary season in the festival’s illustrious history, the DSF opening weekend will see the highly anticipated return of the incredibly popular 321 Festival coming to two new and exciting locations. Bringing an even bigger and broader action-packed calendar of must-see star-studded concerts and A-list acts to the Coca-Cola Arena from 6-8 December, 321 will bring Dubai together like never before to celebrate the start of DSF in style. In addition, the 321 celebrations will extend into City Walk for the first-time ever, with free-to-attend outdoor entertainment, bringing a wonder-filled weekend for everyone to enjoy together outdoors.

At the heart of all the opening weekend action, Coca-Cola Arena, Dubai’s home of live entertainment, will host 3 spectacular evenings of show-stopping performances from hugely popular Arab, South East Asian, and Western superstars, promising a dynamic blend of endless excitement, unparalleled entertainment, and unforgettable moments. Launching the extraordinary concert series on 6 December will be two of the greatest legends in Arabic music, the exceptional Georges Wassouf and Kadim Al Sahir, taking fans on a mesmerising musical journey with their powerful voice, most cherished hits, and soulful performances. Tickets are now available for a not-to-be-missed chance to snag up the best seats in town. Additional performers for the remaining weekend will be revealed soon.

City Walk will join in the 321 celebrations for the first-time ever, with free-to-attend roaming outdoor entertainment, incredible activities, and so much more adding to the unique excitement of DSF’s monumental 30th anniversary edition. With plenty of free things to see and do for every member of the family, this will be the place to be during DSF's opening weekend. Plus, visitors can enjoy great offers at a selection of City Walk’s top dining venues prior to the concerts and throughout DSF’s opening weekend.

The 321 Festival is just one of many, endless out-of-this-world experiences being specially curated for the most sensational 30th edition of DSF yet. From 6 December 2024 to 12 January 2025, an action-packed calendar of 38 wonder-filled days will deliver non-stop, day-in-day-out thrills for everyone, every day, in every corner of the city, with  spectacular celebrations, A-list concerts, and awe-inspiring events set against the backdrop of the city’s iconic destinations and beaches, during the perfect weather for the season. The full DSF calendar will be unveiled soon, showcasing a comprehensive guide on how to make the most of iconic and only-in-Dubai citywide experiences during this special time of the year in a city like no other.

Dubai Shopping Festival 2024 is supported by Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall and Dubai Festival Plaza), AW Rostamani Group, Emirates Airlines, ENOC, e&, and talabat.

For more information, visit @DubaiFestivals on social media and the Dubai Shopping Festival website.

About Dubai Festivals and Retail Establishment

Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

For further information, please contact:
Dubai Economy and Tourism
mediarelations@dubaidet.ae
[+971] 600 55 5559

About Coca-Cola Arena

June 2019, Coca-Cola Arena has revolutionised the live entertainment industry in the UAE and throughout the Middle East. Capable of hosting live shows 365 days a year, the fully air-conditioned, 17,000-capacity arena establishes Dubai as a major destination on the global events circuit. Coca-Cola Arena’s unique automated seating design means it can be adapted to international and local events of all sizes, from international touring artists, sporting tournaments, e-gaming, comedy and live theatre and musical performances, to conferences, gala dinners, AGMs and weddings. Located in the heart of City Walk, Dubai’s lifestyle destination, Coca-Cola Arena is a 15-minute drive from Dubai International Airport and a 5- minute walk from the closest Dubai Metro Station. The region’s largest multipurpose indoor arena, Coca-Cola Arena is an asset of Dubai Holding entertainment portfolio and is managed by ASM Global, the world’s leading venue management and services company. For more information, visit coca-cola-arena.com.