PHOTO
- Fleet featuring all-electric models BMW i7, BMW iX as well as the BMW iX5 Hydrogen
Dubai, UAE – BMW Group has announced its role as the VIP E-Mobility Provider for COP28 UAE, which will take place from 30 November to 12 December 2023 in Dubai.
As part of its contribution to COP28, BMW Group will deploy a fleet of BMW i7, BMW iX as well as BMW iX5 Hydrogen for the exclusive use of VIP guests and officials during COP28.
The flagship BMW i7 carries the hallmark of Middle Eastern innovation and ingenuity, with key components crafted using sustainably-sourced solar electrons produced in the UAE by Emirates Global Aluminum, contributing to a significant reduction in greenhouse emissions during the production cycle.
Meanwhile, the BMW iX embodies BMW Group's key approach of circular design. The principle is to find the best way to keep materials in the cycle – ensuring resources are not lost but retain their value for long-term use. What is more, the use of high-quality secondary materials significantly reduces BMW Group’s vehicles’ carbon footprint.
The BMW iX5 Hydrogen has just successfully completed intensive hot-weather tests in the United Arab Emirates. The pilot vehicle is highly suited to long journeys and short refueling stops, while also featuring a locally emissions-free drive. Subject to the corresponding framework conditions, its hydrogen fuel cell technology has the potential to be another pillar in the future BMW Group drive portfolio.
Commenting on the announcement, Christian Bahoo, Global Head of Special Political Engagement, BMW Group said: “The COP28 UAE Presidency’s vision correlates with BMW's commitment to technology orientation solutions and the Paris Climate Agreement. At COP28, the BMW Group will present solutions and discuss the requirements which we consider necessary to achieve the transformation to sustainable mobility.”
For media inquiries, please contact:
Osama El-Sherif
Head of Corporate Communications, BMW Group Middle East
Email: osama.el-sherif@bmwgroup.com
Kathleen Burbridge
Senior Account Director, Gambit Communications
Email: kathleen@gambit.ae
About The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
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