• Qatar’s Most Bustling Mall Brings the Spirit of Giving to Life, with Charity Initiatives, Festive Activities, and Exclusive Ramadan Experiences

Doha, Qatar – Doha Festival City, Qatar destination for fashion, community, and sustainability, is embracing the season’s values of giving, togetherness, and celebration through its Festival Cares year-long program to give back to the community. This Ramadan, the mall is launching two impactful initiatives—the ‘Branches of Kindness’ initiative in partnership with Qatar Charity and a special Ramadan experience for the children of Dreama Orphan Care Center, — alongside a diverse calendar of Ramadan family activities, exclusive shopping offers, and special Iftar experiences.

"Ramadan is a time for unity, generosity, and reflection, and at Doha Festival City, we are honored to create meaningful initiatives that bring the community together," said Christopher Barton, Director – Asset Management, Qatar, Al-Futtaim Real Estate. "Through our partnerships with Qatar Charity and Dreama, we are reinforcing our commitment to Festival Cares, our corporate social responsibility program, while offering visitors an engaging and festive Ramadan experience."

The ‘Branches of Kindness’ initiative, located at Center Court throughout Ramadan, invites visitors to contribute to Qatar Charity’s Giving Lives On campaign, which supports 4.5 million people in need across 40 countries. Each branch’s gift request tag placed on an enchanted tree structure represents a charitable cause, including orphan sponsorship, Ramadan food aid, humanitarian assistance for patients, those with no income, the elderly, debtors, and Iftar programs in Qatar. Shoppers can scan the QR code on the tree to make direct donations via the Qatar Charity app. (qch.qa/appen).

"At Qatar Charity, we believe that every act of kindness can create lasting change. We thank Doha Festival City for the ‘Branches of Kindness’ initiative that provides a powerful opportunity for the community to participate in charitable giving during Ramadan," said Mr. Ali Ibrahem AlGreeb, Resource Development Manager at Qatar Charity. "With just a few taps, visitors can fulfill a wish and make a real difference. We also call on other companies and organizations to support our Ramadan Campaign, ‘Giving Lives On’ to maximize our impact for underprivileged communities this blessed month globally."

As part of its community outreach, Festival Cares is hosting children from Dreama Orphan Care Center for two special Ramadan experiences. Taking place on March 5 and March 25, the children will enjoy a fun-filled day at Angry Birds World, followed by a warm Iftar meal at IKEA. To commemorate the occasion, each child will receive a Monopoly game, sponsored by Doha Festival City, and a reading package from Qatar Reads and Qatar National Library.

"At Dreama, we are committed to creating enriching experiences that bring happiness and a sense of belonging to our children," said Munira Al-Boloshi, Director of Communication and Media, Dreama Orphan Care Center. "Through our collaboration with Doha Festival City, we are offering the children not just a fun day out, but a meaningful opportunity to engage, learn, and celebrate the spirit of Ramadan."

The mall will also celebrate Garangao, a cherished Qatari tradition, with a three-day event from March 13 to 15 at the Entertainment Node, in collaboration with Tarsheed (KAHRAMAA). The program will feature storytelling, cultural games, and interactive activities, bringing joy to children and families while honoring local heritage.

Beyond its charity initiatives, Doha Festival City is offering a rich lineup of Ramadan experiences. Visitors can explore exclusive shopping offers across fashion, beauty, and home décor from top retailers such as Harvey Nichols, IKEA, and Charlotte Tilbury. For Iftar, guests can indulge in specially crafted menus and buffets at some of Doha’s most popular dining destinations, including Garden by Belgravia, Asha’s, and Yasmine Palace.

Families can also enjoy special entertainment offers, including an unlimited play pass at Angry Birds World for QAR 149, applicable to all rides except Slingshot, Karting, and skill-based games, and a Ramadan deal at Snow Dunes for QAR 99.

For more information on Doha Festival City’s Ramadan activities and special offers, follow us on social media or visit their website.

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Beatrice Zemelyte, Weber Shandwick: bzemelyte@webershandwick.com

About Doha Festival City

Doha Festival City is Doha’s destination for style expression and coveted trends and amongst the top 20 malls globally, encompasses over 500 stores within its 250,000 sqm area, featuring renowned brands like Debenhams, Harvey Nichols Doha, Chopard, Al Fardan Jewellery, Marli, Mikimoto, IKEA, ACE, Centrepoint, and Marks & Spencer.  DHFC offers an exclusive selection of first-to-market signature brands in fashion, beauty, and EV smart mobility, including Alo Yoga, Lululemon, Gold Apple, Creed, Hermès Perfume and Beauty, as well as the Tesla showroom — all of which are unique to Qatar’s retail landscape.

The mall offers over 100 dining choices, including popular eateries such as Nando’s, Cheesecake Factory, PF Chang’s, and local favourites Monoprix and Jamie’s Italian, as well as traditional restaurants like Yasmine Palace and Ladurée. Varied food courts at both ends cater to quick dining needs.  

For entertainment, Doha Festival City offers a diverse range of world-class attractions. Angry Birds World, the world’s first park of its kind, provides family fun inspired by the popular game and movie. VIRTUOCiTY™, the region’s first dedicated gaming hub, offers an immersive digital experience with racing simulators, escape rooms, and an eSports arena. Snow Dunes™, Qatar's first indoor snow park, features a castle inspired by Qatari architecture and uses advanced technology to create a wintry wonderland at -4 degrees Celsius. Additionally, the mall houses Qatar's first VOX 4D cinema complex, providing an exceptional movie-going experience. 

Additionally, in collaboration with Qatar Islamic Bank and Mastercard, Doha Festival City launched an exclusive Gift Card, revolutionizing the shopping experience with a seamless, cashless payment option available in over 500 stores. Available for purchase at the mall’s customer service desks, this innovative card simplifies transactions and offers access to a host of exclusive offers and promotions. Gift Card holders can enjoy special deals across a diverse range of retail, F&B, and entertainment outlets, making it the perfect choice for those seeking the ideal gift or wishing to shop cost-effectively. 

The mall has been honoured as the 2023 Qatar Tourism winner for 'Outstanding Service Excellence - Shopping Mall' and 'Outstanding Smart Solutions - Innovative Solutions in Sustainability,' showcasing its commitment to sustainability and service excellence. This recognition is accompanied by the 2020 Travelers’ Choice Award from Tripadvisor and accolades from KAHRAMAA and the Al Daayen Municipality. 

Doha Festival City is a sought-after destination for residents, investors, and stakeholders, delivering an exceptional experience in shopping, dining, and entertainment, reinforcing its status as a go-to mall in the country and region.