Doha, Qatar – Doha Festival City, Qatar's ultimate destination for shopping, dining, and entertainment, is joining forces with Hamad Medical Corporation's (HMC) Ambulance Service for the launch of the 'Know the 5 to Save a Life' campaign, as part of its #FestivalCares corporate social responsibility program.

Starting from September 27th to 30th, the 'Know the 5 to Save a Life' awareness activation will be hosted at the Atrium Node of the mall.

This initiative aims to educate and empower the community, with vital knowledge on how to respond during medical emergencies. By partnering with HMC's Ambulance Service, Doha Festival City underscores its commitment to community safety and well-being through timely and efficient emergency response services.

The campaign accentuates the immediate necessity to dial 999 during emergencies, the importance of providing accurate location details for prompt ambulance services, the criticality of answering all questions to aid proper assessment and dispatching of help, the significance of following instructions from the operators until help arrives, and the essentiality of giving way to ambulances to ensure they reach their destinations promptly.

Robert Hall, Doha Festival City’s General Manager, expressed, "Our alliance with Hamad Medical Corporation embodies our mutual aspiration for a knowledgeable and health-conscious community. By disseminating essential information, we empower our community to act promptly and effectively in emergencies."

“The ‘Know the 5 to Stay Alive’ national awareness campaign is designed to educate the public on the crucial actions to take when calling an ambulance in an emergency,” said Mr. Ali Darwish, the Assistant Executive Director of Emergency and Scheduled Ambulance Service for HMC Ambulance Service.

“I would like to take this opportunity to express our gratitude to Doha Festival City for supporting our campaign and to disseminate vital information to the people of Qatar. The mall has consistently demonstrated a steadfast commitment to prioritizing the health of Qatar's citizens,” Mr. Darwish concluded.

The 'Know the 5 to Save a Life' campaign targets the entire population of Qatar, including residents, visitors, medical professionals, and academics. It aims to instill confidence and knowledge during medical emergencies while fostering community cooperation to ensure optimal health outcomes.

Doha Festival City remains at the forefront of community-centric initiatives, continually striving to be a beacon of knowledge, support, and collaboration for all its visitors and the broader community.

For more information about Doha Festival City, please call 4035 4444 or check https://www.dohafestivalcity.com/home/.

For media enquiries, please contact:
Beatrice Zemelyte, Assistant PR Manager, Muse: beatrice.zemelyte@the-muse.co

About Doha Festival City

Doha Festival City is Qatar’s one and only choice for fashion, dining, and entertainment. Bringing several firsts to Doha, this incomparable mall – is one of the largest such developments in the Middle East, offering almost a quarter of a million sqm of leasable space, providing something for everyone, and creating exceptional and memorable experiences with every visit.

Doha Festival City is home to famous brand names in retail, many of which have made their Qatar debut, including Harvey Nichols, Charlotte Tilbury, Kiehl’s, Dior Beauty Boutique, and ACE. It also houses the country’s only IKEA, which has been open since 2013.  There are over 100 places to dine and relax including restaurants, cafés, and casual dining outlets, from brands that are unique to Qatar including Jamie’s Italian, and Aimee’s Cafe.

Doha Festival City is also home to the Edge Fitness, a state-of-the-art fitness center, boasting a large area of training space with the latest top of the line equipment from Technogym, separate male, and female parts, as well as circuit training areas.

Doha Festival City has the country’s biggest world-class entertainment offering including a unique mix of indoor and outdoor attractions–from Qatar’s first VOX 4D cinema complex with 18 digital screens Theatre by Rhodes, to green spaces for outdoor exercise and Outdoor Leisure Trail cycling and three unique entertainment parks, including Angry Birds World, Snow Dunes and Virtuocity.

The world’s first Angry Birds WorldTM, introduced and developed by the leading location-based entertainment company Trimoo in partnership with Rovio Entertainment, opened in Doha Festival City in May 2018. The Park is an unparalleled family entertainment destination, inspired by the global gaming sensation and the blockbuster movie. 

VIRTUOCiTY™ is the region’s first dedicated gaming hub that merges the virtual world with the real world. Opened in December 2018, this entertainment park is equipped with full motion racing simulators, escape rooms and an astonishing multipurpose eSports arena. The venue offers an immersive digital experience for teens and adults.

Snow Dunes ™ is the first indoor snow park in Qatar, featuring a castle inspired by authentic Qatari architecture. It is based on an old folk tale about a wave of cold coming in the spring and covering the ground with a white mantle. The Park uses state-of-the-art technology to produce snow-white ice at temperatures of -4 degrees Celsius.

As a ‘Smart Mall’, Doha Festival City offers innovative digital options including free Wi-Fi and digital wayfinding to enhance consumer experience, and is easily accessible, offering 8,000 smart parking spaces and VIP valet services.

Doha Festival City’s new parking can accommodate additional 165 cars, providing easy access to the Luxury Area and the Edge Fitness, and a direct exit to Al Shamal Road, helping to avoid congestion during peak hours.

Doha Festival City’s exclusive Fashion TV ‘FFTV', broadcasted on the mall’s website and YouTube channel, brings Doha’s fashion personalities to showcase the mall’s host of retailers and unique fashion offering. 

Festival Magazine, the Mall’s very own online quarterly lifestyle magazine, brings the readers to the front row of the mall’s latest happenings, uncovering the last fashion trends and offering previews of collections and exclusive offers available at the mall. The magazine is the ultimate showcase for top fashion, beauty trends & dining experiences.

Doha Festival City applies stringent safety measures throughout the mall for its staff and visitors. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning and sanitization operations during mall’s trading hours, 127 hand sanitizing stations installed at all commonly touched areas.

Doha Festival City won the 2020 Travelers’ Choice Award by Tripadvisor, based on a full year of Tripadvisor reviews, placing the Mall in the top 10% of the hospitality sector in the world.

For more information visit http://www.dohafestivalcity.com

About Hamad Medical Corporation

Hamad Medical Corporation (HMC) is the main provider of secondary and tertiary healthcare in Qatar and one of the leading hospital providers in the Middle East.

For more than four decades, HMC has been dedicated to delivering the safest, most effective and compassionate care to all its patients.

HMC manages fifteen specialist hospitals as well as the National Ambulance Service, mental health, homecare and residential care services.

HMC’s transformation over the past decade is unparalleled around the world. Since 2016, HMC has opened eight new hospitals and a range of new specialist facilities – further strengthening Qatar’s public sector hospital network.

Thirteen HMC hospitals hold corporate Academic Medical Center accreditation by the Joint Commission International, endorsing the quality and safety of services, while the Ambulance Service, Home Healthcare Service, Stroke Service and Palliative Care Service have all received prestigious JCI accreditation.

HMC is committed to delivering healthcare services on par with the world’s best and many of our services exceed international benchmarks for quality of care, including stroke, cardiology, trauma and cancer.

In 2023, HMC had four hospitals ranked among the world’s top 250 academic medical centers, with two achieving top 100 ranking; highlighting our commitment to combining patient care, medical research and education to achieve the best outcomes and experience for our patients.

HMC is leading the development of the region’s first academic health system – combining innovative research, top-class education and excellent clinical care – and is committed to building a legacy of healthcare expertise in Qatar.

HMC was also the first hospital system in the Middle East to achieve institutional accreditation from the Accreditation Council of Graduate Medical Education – International (ACGME-I), which demonstrates excellence in the way medical graduates are trained through residency, internship and fellowship programs.