• DDX Global intends to tokenize real world assets, such as real estate, and has partnered with ‘Zhuzh,’ an international design company based in Dubai, to tokenize its first project named ‘Desert Pearl.’
  • ‘Desert Pearl’ complements the Dubai Urban Plan 2040 and the Dubai Economic Agenda 2033.

Dubai, UAE: DDX Global, a consultancy specializing in real-world asset tokenization, has launched its operations in Dubai, with the announcement of ‘Desert Pearl’, a first-of-its-kind real estate development that will be driven by tokenization technology.

At the launch ceremony held at the Armani Hotel in Burj Khalifa, DDX Global unveiled details about ‘Desert Pearl,’ which will be underpinned by smart coding and tokenization and stands at the intersection of high-end living and ultramodern technology.

The event was attended by representatives of DDX Global, Zhuzh, and other public and private sector leaders.

Complementing the leadership’s vision for the Dubai Urban Plan 2040 and the Dubai Economic Agenda 2033, ‘Desert Pearl’ reflects the fast-paced digital transformation that is positively influencing every sector of the economy.

Envisaged as a luxury integrated community, ‘Desert Pearl’ is designed by Zhuzh, a Dubai-based international luxury, bespoke architectural design company that will draw on advanced technology and design solutions. It will feature several state-of-the-art amenities and futuristic design elements inspired by the rich heritage of the city.

Albert Weiglhofer, Chief Commercial Officer of DDX Global said: “We chose to launch our business in Dubai due to the city’s leadership, vision, and outlook on accelerating digital transformation. We see tremendous opportunity to support the digitization journey, especially in the real estate sector as it adopts blockchain technology.”

He added: “Desert Pearl brings the opportunity to introduce real-world-asset tokenization to Dubai’s real estate sector on a major scale. We look forward to a rich partnership ecosystem that will facilitate the realization of our vision and Dubai’s strategic outlook to be a leader in leveraging advanced technology, which will result in adding significant value to the Dubai economy.”

Marco van Ham, CEO of Zhuzh said: “The Desert Pearl opportunity has allowed Zhuzh to get super-creative as we delved into the heritage and culture of Dubai.  We’re aiming to create a landmark project for both Dubai and the world and partnering with DDX has given us that potential. It’s been brilliant to work with a fast-moving, innovative company like DDX Global and we’re looking forward to a great collaboration with them.”  

ABOUT DDX GLOBAL

Inspired by the dynamism of Dubai’s economy and the ever-evolving global landscape, DDX Global’s vision is to support clients who wish to tokenize their global real-world property.

The company aims to enhance opportunities for a wider audience by making high-quality real estate assets available for investment in the form of tokens, which can be easily accessed and traded by global investors.

Real estate tokenization is a process of digitizing traditional real estate assets that can be safely traded on the blockchain without the need of a third party. This improves the liquidity of the property and facilitates the investment opportunity through the use of blockchain technology.

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