Abu Dhabi: The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and the Jordan Tourism Board have signed a Memorandum of Understanding (MoU) at the Arabian Travel Market this week. The MoU will unlock the tourism growth potential for Abu Dhabi and Jordan as partner entities working together to support initiatives which aim to drive tourism and cultural exchange, while creating more compelling experiences for visitors.

The MoU is a first-of-its-kind partnership and was signed by H.E. Saleh Mohamed Saleh Al Geziry, the Director General for Tourism at DCT Abu Dhabi, and Dr. Abdalrazzaq Arabiyat , Managing Director of the Jordan Tourism Board. The MoU represents a one-year agreement to strengthen tourism and economic cooperation and build dual-destination awareness to drive incremental leisure traffic in key markets through partnerships on trade and consumer activities. As a leading global destination that offers diverse and unmatched experiences for visitors, the partnership also enables Abu Dhabi to be present and build awareness in new markets.

H.E. Saleh Mohamed Saleh Al Geziry, the Director General for Tourism at DCT Abu Dhabi, said: “We are excited to announce our partnership with the Jordan Tourism Board. This collaboration brings together two unique destinations to boost international tourism, strengthen economic cooperation, and facilitate cultural exchange, which we believe will benefit both countries.”

Dr. Abdalrazzaq Arabiyat, Managing Director of the Jordan Tourism Board, said: “We are deeply honoured to be coming together with Abu Dhabi on this partnership, marking a major milestone in celebrating our unique national heritages and strengthening our offering to attract and welcome visitors from all corners of the globe to our unique destinations.” The signing of this MoU represents a unique opportunity for Abu Dhabi and Jordan to come together in the promotion and marketing of our diverse and unique national cultural heritage and to strengthen the offerings of both destinations in order to welcome visitors from all corners of the globe.

Under the MoU, the two entities will build a robust system for both destinations to exchange knowledge and market insights in order to advance tourism. Partnership initiatives range from joint sales workshops and training, roadshows to improve partner engagements, cultural exchange including student exchange programs and loaning of valuable cultural artefacts to the Zayed National Museum, the sharing of tourism data and best practice that bridge gaps and support in driving investment decisions for the destinations.

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About the Department of Culture and Tourism – Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) promotes, protects and progresses Abu Dhabi as a capital for culture and tourism. By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to build an ecosystem that enables tourism, business and communities to flourish.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

About the Jordan Tourism Board

The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent, public – private sector partnership committed to utilize marketing strategies to brand, position and promote the Jordan tourism product as the destination of choice in the international markets. The adopted strategies are tuned to reflect the true image of the Jordan tourism product, being a cultural, natural, religious, adventurous, leisure and MICE destination.

As part of its marketing strategies, the JTB plans and executes an integrated program of international promotional activities. This program includes the active participation in trade fairs, trade workshops, trade and consumer road shows, familiarization trips, press trips, brochure & multimedia production, and media relations. To carry out its goals, the Jordan Tourism Board utilizes the services of eleven offices in Europe and N. America.