Manama, Bahrain: City Centre Bahrain, the premier shopping, entertainment and lifestyle destination in the Kingdom, has won three prestigious awards at the region’s largest retail and shopping centre event, the Retail Congress MENA 2022. The three awards were presented for City Centre Bahrain’s Bahrain National Day campaign “Love for your country is the motive,” the Ramadan campaign “Smiles for Ramadan”, and the Summer campaign, “Summer Vibes!”

The awards were presented due to City Centre Bahrain’s engaging, interactive and successful campaigns that brought together the local community, inspired others, and spread joy throughout the Kingdom. The awarded campaigns were able to spread inspiring messages such as national pride, sharing smiles and joy, and creating memorable experiences in the mall.

Commenting on the awards, Mohammed Dashti, Marketing Manager at City Centre Bahrain, said: “We are incredibly honoured to receive these prestigious awards from one of the most well-known retail events in the region. As the premier shopping destination in Bahrain, we are proud to be constantly engaging with the community through inspiring campaigns that create great memories and contribute to the memorable experience at the mall. We hope to continue to inspire others with our upcoming campaigns and to continue being the top choice for residents in the Kingdom of Bahrain.”

Alongside big wins in the Bahrain, Majid Al Futtaim also won awards across its shopping malls in UAE, Oman and Egypt, securing seven gold and nine silver awards.

Retail Congress MENA 2022 is organised by the Middle East Council of Shopping Centres & Retailers, Dubai Chamber of Commerce and Dubai Association Centre, and is held under the theme of “The Year of New Opportunities”. The conference brings together industry and thought leaders to learn new insights, strategies and innovation opportunities in the world of shopping and retail.

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Media Contact:
Memac Ogilvy Public Relations
Ghadeer Alaradi/ M: +973-36603790

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.

Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.

Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

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