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- With over 340 retail outlets and 14 million visitors each year, homegrown brands contribute to over 15% of Majid Al Futtaim's retail presence with plans to expand their visibility and presence in the ecosystem
Manama, Bahrain – City Centre Bahrain, the premier shopping, entertainment, and lifestyle destination in the Kingdom, has announced the leasing of 9,000 sq. meters of retail space with the addition of over 60 brands to its mall retail portfolio. This will increase the total occupancy rate by 18% within this year, with fashion brands commanding the highest retail space followed by Food & Beverage concepts, personal care, and lifestyle brands. The mall has also witnessed an increase of homegrown brands to over 15% as it continues to give them space, visibility, and exposure by introducing them into the Majid Al Futtaim ecosystem.
Attracting 14 million visitors annually to its diverse retail portfolio of over 340 brands, the new retail line-up includes international fashion & sportswear brands like Urban Outfitters, Lefties, Decathlon and some of the soon to open brands such as Machaka, New Era and Jashnamal Department Store to Food & Beverage concepts such as EL&N, Bruch & Cake and Crème London and lifestyle brands such as the Tavola Social Concept and English Home. A number of brands have undergone an uplift in their look and feel to align with the latest customer trends and experiences, such as Vapiano, Caribou Café, and the opening of M&S flagship store and café.
Through these key additions, City Centre Bahrain continues to build on its commitment to diversify its offerings in the mall and continue efforts to cater to customer preferences while enhancing their experiences in line with its findings of the Big Vote campaign. This includes GenZ-focused fashion concepts, unique F&B and dining options, and leisure experiences while setting the bar for an immersive retail experience with prominent local and international brands. Moreover, this continued evolution highlights City Centre Bahrain as the largest shopping and entertainment destination in the Kingdom, attracting diverse brands regionally and globally launching their new retail outlets at the mall and in Bahrain.
Duaij Al Rumaihi, Mall Director at City Centre Bahrain said: “At City Centre Bahrain, we strive to entertain our visitors with unique, best-in-class shopping and experiential concepts that set retail benchmarks and house many first-time retailers in the Kingdom. It is also a testament to the solid tenant partnership with our existing retailers, prioritizing their needs in line with evolving customer shopping patterns while we continue to diversify and elevate our portfolio. This has helped to solidify City Centre Bahrain as the Kingdom’s leading shopping, entertainment, and lifestyle destination, credited to transforming the retail sector while contributing significantly to Bahrain’s economy.”
City Centre Bahrain will continue to add to its new line-up of brands across its mall offerings, to bring the latest and exclusive retail concepts combined with top offers, rewards, and entertaining experiences.
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About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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