• The Mall continues to set new benchmarks in Bahrain’s retail sector for applying international sustainability best practices
  • Investments in sustainability initiatives since 2018, resulting in reduced energy consumption by more than 17%, water consumption by 23% and improved waste management by approximately 35%

Manama, Bahrain – City Centre Bahrain, the premier shopping, entertainment, and lifestyle destination in the Kingdom, owned and operated by Majid Al Futtaim, continues to demonstrate its increased efforts to build on its net positive carbon and water targets. Investing in best sustainable practices since the start of its operations in 2008, City Centre Bahrain has been working towards significantly reducing the company’s water consumption and carbon emissions to put more back into the environment than it takes out. This is in line with the Kingdom’s commitment to cut emissions by 30 percent by 2035.

The Mall’s sustainability initiatives are part of Majid Al Futtaim’s overall community-centric sustainability strategy, and tie into the company’s commitment to becoming Net Positive in carbon and water by 2040.

Rethinking its resources to address its use of resources for a Net Positive impact has been the core focus of City Centre Bahrain’s sustainability plans. These initiatives range from community-centric to infrastructural enhancements of mall’s assets. From introducing a recycling program by setting up 85 recycling bins at the mall to encourage environmentally friendly behavior among mall visitors, to switching to 15,746 LED light bulbs to installation of a RO water plant and investment in solar panels to use sunlight as a source of energy to generate direct current electricity of 4.7 megawatt. All efforts are being undertaken to improve the Mall’s overall energy efficiency and sustainability.

Through these initiatives, City Centre Bahrain resulted in reducing its energy consumption by 17% and water consumption by 23%. The Mall has also improved its waste management by approximately 35%.

Duaij Al Rumaihi, Mall Director at City Centre Bahrain, said: “At City Centre Bahrain, we continue to scale up our sustainability initiatives by exploring new opportunities and innovative solutions to make a Net Positive impact on the local community while playing a leadership role in accelerating action within the retail sector. Putting in place best practices and environmentally friendly behaviours allows us to collaborate with our retailers and partners to make significant strides in our sustainability drive while encouraging our mall visitors and the broader community to adopt an eco-conscious attitude.”

City Centre Bahrain has also been engaging its retailers and tenants to reduce energy, waste, and water use to make their daily operations 'greener' while offering sustainable products. This is based on the mall's 'Big Vote' customer campaign that reveals City Centre Bahrain visitors support brands that engage in eco-friendly initiatives such as vegan menus, upcycled fashion, use sustainable material, and give back to the community.

The Mall continues to introduce initiatives that could be effective in influencing consumer behaviour and empowering them to make more sustainable choices. The mall’s recycling video focusing on its recycling and reusable energy commitment garnered a reach of 12,176 while its Earth Hour social media awareness campaign to commemorate World Environment Day attracted a wide-spread online reach of 9,797 with over 7,600 impressions.

Amongst the mall’s consumer-facing eco-friendly initiatives, more than 5000 customers last year during the mall’s Winter campaign taking a voluntary pledge on recycled paper. 65 customers participated in a sustainable fashion workshop organized by the mall in collaboration with the Fashion designer Maha Al Qassab, and to learn more about turning t-shirts into tote bags in the workshop conducted by the Royal University for Women students.

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About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.

Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.

Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

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