Dubai, UAE: Cartoon Network MENA is strengthening its ongoing commitment to combat bullying by extending its collaboration with UNICEF MENA The network is thrilled to announce the release of the inspiring song "Be a Friend," featuring Saudi Reporters. This captivating song is meticulously crafted to inspire children across the region to wholeheartedly embrace the spirit of friendship while taking a stand against bullying.

The song "Be a Friend" resonates with its message of unity and kindness, echoing the essence of Cartoon Network's "The Buddy Network" campaign. This uplifting song describes the importance of fostering friendships and discouraging bullying among children, instilling valuable lessons through the power of music.

"Be a Friend" is now available on Cartoon Network's official YouTube channel, TV Channels, and website, ensuring its meaningful message reaches children far and wide.

This marks the 5th year that the Buddy Network has been running successfully in the MENA region, fostering a culture of empathy and inclusivity among its young audience. Over the years, the campaign has achieved significant milestones, including engaging over 13,000 students in the UAE and KSA through school workshops conducted by child psychologists. These impactful workshops will continue this year, reinforcing the campaign's dedication to nurturing positive relationships.

In addition to the release of the song, Cartoon Network has also produced awareness videos and conducted three thought-provoking social experiments that shed light on the bystander effect. All of this engaging content is an integral part of the CN Buddy Network campaign, initially launched in 2019 and continuously evolving to address the pressing issue of bullying in the region.

Aya Hammad, Head of Marketing, PR & Digital for Warner Bros Discovery's Kids channels in MENA, expressed her gratitude: "We extend our heartfelt thanks to Saudi Reporters for their valuable contribution in addressing a pressing global concern - bullying. Through their music, they are spreading positivity and essential values. Bullying remains a significant issue worldwide, and the CN Buddy Network campaign in the Middle East is dedicated to promoting friendship and kindness as the antidote. We are dedicated to tackling this issue head-on, and we are privileged to have the steadfast support of UNICEF MENA in our mission."

Cartoon Network MENA invites everyone to join hands with UNICEF MENA in championing the cause of friendship and kindness. Together, let's stand united as buddies, not bullies, and make a positive impact on the lives of children across the region.

About Cartoon Network

Cartoon Network is a division of WarnerMedia and the #1 global animated series network, offering the best in original content for kids and families with such hits as Ben 10, Craig of the Creek, DC Super Hero Girls, Steven Universe, The Amazing World of Gumball, Teen Titans Go!, Victor and Valentino, and more. Seen in more than 185 countries, over 450 million homes and in 33 languages, Cartoon Network inspires the next generation of creators and innovators by engaging its audience at the intersection of creativity and technology. Its award-winning pro-social initiatives, Stop Bullying: Speak Up and CN Buddy Network are acknowledged and often used resources for kids and adults looking for tools that can assist in dealing with the ongoing issue of bullying.

About WarnerMedia

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. The organization also includes Xandr’s suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers.

WarnerMedia is part of AT&T Inc. (NYSE:T). 

About UNICEF

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.

For more information about UNICEF and our work for children, visit www.unicef.org/mena
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