Dubai, United Arab Emirates: Carrefour, owned and operated by Majid Al Futtaim in the UAE, has announced it is freezing the prices of 200 everyday essentials until the end of the year. The extended price lock underlines Carrefour’s unwavering commitment in delivering value through every experience, helping customers to make their money go further whilst shopping.

Reacting to recent increases in the cost of living, Carrefour has negotiated with a huge range of suppliers to protect the purchasing power of its customers – targeting every-day necessities such as pasta, rice, cooking oil, ground coffee and sugar. The inflation-busting move will see cupboard essentials, favourite sweet and savoury snacks, and delicious spreads frozen at the lowest possible price.

Christophe Orcet, Head of Commercial and Operations of Carrefour at Majid Al Futtaim Retail, said: “Our position as a leading retailer in the UAE gives us the valuable opportunity to support our communities. Understanding the economic concerns facing many families around the world, Carrefour remains committed to mitigating the effects of inflation through our various low-pricing strategies. With the help of our suppliers, we have been able to secure the prices on more than 200 products, whilst minimising our margins to ensure stabilisation. We hope this gives our customers the assurance of knowing that hundreds of daily necessities will stay at the same great price for months to come.”  

Carrefour’s price lock covers household brands such as Nutella, Bonne Maman, Heinz, Betty Crocker and Kellogg’s. The new commitment comes alongside the brand’s ongoing investment into price stabilisation, having reduced the margins on over 300 products throughout 2022. 

Customers can find further information about Carrefour’s price lock in-store or online at carrefouruae.com.

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Media Contact: 
Alexandra Richards – Memac Ogilvy  
E: alexandra.richards@ogilvy.com    
Raed Matarbazi – Communications Manager 
Carrefour UAE 
E: RMatarbazi@mafcarrefour.com  

About Carrefour

Carrefour was introduced to the region in 1995 by UAE company Majid Al Futtaim. The Company is the franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia. To meet the growing needs of its diverse customer base and communities, Carrefour offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Carrefour provides access to an unrivalled choice of quality products, at unbeatable value for the 750,000 customers it serves daily. Committed to supporting local economies, producers and suppliers in the communities it serves, Carrefour resources over 80 per cent of its products from the region.

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About Majid Al Futtaim 

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia. 

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.

Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.

Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. 

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