• At a Growth Rate of 22%
  • Nomo Bank Takes Regional Expansion Steps towards Further Global Reach
  • Al-Majed: Maintaining Our Leadership in Customer Service Confirms Our Kept Promises to Customers to Offer Them the Best Services

Boubyan Bank has announced KD 27.6 million in operating profits for the first quarter of this year, thus recording KD 20.6 million in net profits at a growth rate of 22% compared with last year, while the earnings per share amount to 4.4 fils.

Boubyan Bank’s Vice-Chairman & Group Chief Executive Officer, Mr. Adel Al-Majed stated: “Thanks to Almighty Allah, our Q1 profits are good, which is a good start to this year as we hope it would be a good year for everyone. Of course, we had to allocate additional precautionary provisions to support the bank’s financial position, and to bolster our ability to face any future repercussions of the regional and international developments.”

Al-Majed highlighted the most significant numbers recorded by the bank during Q1, where the bank’s assets grew to KD 8 billion at a growth rate of 8% compared with last year, while the bank’s financing portfolio grew by 5% to reach KD 6 billion, and operating income grew by 6% to KD 52.6 million, whereas the bank’s market share of local financing increased to 11.4%.

The Bank’s New Brand Identity

Al-Majed stated: “This year witnessed the launch of the bank’s new brand identity titled “Imagine the possibilities”. The launch is aligned with the bank’s success and achievements over the past years as well as its ambitions for the future.”

“The rebranding process aimed to keep up with our growth, while expressing the bank’s ambition and passion to build a strong relationship with customers, and to refresh our messages to various segments of customers and stakeholders and, thus, we updated our logo, our mission, vision, and Boubyan core values.”, he added.

This year, Boubyan Bank continued topping the pyramid of customer service in Kuwait, evidenced by earning two awards from Service Hero, the international consumer-driven customer satisfaction index. The bank was named the Best Islamic Bank in Customer Service for the 13th year in a row since 2010, in addition to receiving the First Place Award in Customer Service as a Country Winner across all economic sectors in Kuwait.

Mr. Al-Majed stated: “We take pride in this achievement which highlights our commitment in Boubyan Bank to the highest levels of customer satisfaction. We are keen on continuous engagement with our customers to guarantee that we offer them quality banking services and products that meet their expectations and needs, thus raising the bar for offering outstanding service levels that exceed customers’ expectations.”

He went on to add: “Receiving this award for the 13th year in a row reiterates our customers’ trust in our bank and their satisfaction with our level of service, which has not been compromised despite the ongoing increase in our customer base, which always represents a fresh challenge to our employees to maintain the same levels of service.”

“Our digital transformation strategy and leadership in offering leading digital services and solutions enhanced customers’ satisfaction with our services, contributed to their successful banking experience, and proved the necessity of investment in digital services and expansion of the same. Boubyan is always engaged with customers through studies, surveys, and data analysis to ensure reaching the highest levels of satisfaction, and implementation of the same as per international standards.”, Al-Majed highlighted.

Nomo .. A Distinctive Mark in the Islamic Digital Banking Sector & a GCC Expansion

During the past period, Nomo Bank, the Digital Bank of the Bank of London and the Middle East “BLME”, a subsidiary of Boubyan Bank Group, launched unique products and services that put it on par with top financial institutions. This aligns with its strategy that focuses on enhancing and improving its core digital business in order to ensure offering the best banking experience to individual customers through the best digital solutions so as to provide easier, more convenient, and secure digital payment solutions.

Moreover, in line with its expansion strategy in the GCC and the Arab regions, the bank has recently launched the first phase of this expansion by announcing a strategic partnership with ADCB and its digital Islamic arm, Al Hilal Digital Bank, to offer the services of Nomo Bank in the U.A.E. This is a significant milestone in the bank’s growth journey and its expansion, which is well-aligned with the strategy set right from the establishment of the bank around two years ago.

This year, the bank launched its property finance product, which is an excellent investment opportunity for Middle East customers to help them realize their dream of owning properties in the United Kingdom, whether for investment, lease, or as a private residence, and since this is one of the most attractive and important real estate markets worldwide. This comes as a major step towards employing the digital bank’s services in providing easier, more convenient, and secure property finance solutions.

Additionally, Nomo launched its new multi-currency account, which allows customers to perform their banking transactions in six different currencies while linking them all to one card, thus offering a comprehensive banking solution that allows customers to use it instead of carrying several banking cards or cash at hand by offering them a world-class banking experience backed by state-of-the-art and innovative technology.

Customers can now benefit from making digital payments using six different currencies, enabling them to make payments in local currencies in more than 25 countries spanned across Europe and the Middle East, thus helping them save various FX fees and commissions. This can be done by opening a multi-currency account within seconds using Nomo App, and immediately benefiting from its remittance and fund-transfer services, coupled with the possibility of linking the account with Nomo card and Apple Pay.

Digital Collaborations and Expansion in Customer Service

Despite the fierce competition in the market for banking services, particularly digital services, Boubyan managed to achieve a new milestone by offering a set of exceptional digital and conventional services; the bank announced the launch of Boubyan Visa-Oasis Digital Prepaid Card in collaboration with Kuwait Airways, making it the first digital prepaid card of its kind in Kuwait. Through this card, the bank offers innovative solutions to its customers who have a passion for travel, allowing them to collect air miles on their spending inside and outside Kuwait.

The bank further announced collaboration with Alhisba App through which the bank offers excellent services to its customers using the best modern tech-solutions to facilitate their access to information and data related to the Kuwait real estate market.

Additionally, Boubyan inked a strategic partnership agreement with Baims App, a Kuwaiti remote-education startup, to ensure PRIME university and high school students have access to a set of great offers on training courses and tuition, while providing them with integrated educational services tailored to their specific curricula, in addition to giving them the opportunity to communicate with approved and vastly experienced instructors, thus offering new solutions that meet students’ needs.

This year Boubyan opened its 46th branch in Kuwait in Al-Daiyea, thus offering a comprehensive banking network, which is able to reach to various segments of its customers in application of the financial inclusion principle, which is the most important pillar in the bank’s strategy, and is of paramount importance to the bank.

Digitalization of Corporate Services to Offer Unique Solutions

Moreover, Boubyan Bank continued attracting more companies across various sectors in the local market through offering a group of outstanding banking services and solutions that meet all the needs of corporate customers. The Corporate Banking Group is also keen on developing and improving advanced digital products and services that support and expand the scope of offered services.

During this year, Boubyan Bank announced the launch of a new service offered for the first time in the local market for instant collection of commercial receivables of suppliers and extension of payment terms for them, allowing customers to better manage their liquidity by improving financial statements of companies, through offering preferential financing rates through integrated solutions of a smart supply chain financing platform.

National Cadres.. A Main Pillar

Boubyan continued supporting its human resources and recruiting national cadres, and was able to reach the highest percentage of manpower across the private sector which now exceeds 80%, and continued its enablement approach for women who now account for 26% of the bank’s employees, with many of them occupying leadership positions.

Additionally, it continued investing in its human cadres to improve their competence and sharpen their skills by offering them training programs and courses in cooperation with top companies specialized in human resources’ consulting and development. This came out of Boubyan Bank’s keenness to adopt leading international standards to ensure that the bank is ready for future challenges by qualifying its leaders and providing them with the necessary tools to sufficiently compete in the market.

CSR and the Holy Month of Ramadan

Following its annual tradition, Boubyan Bank continued launching many initiatives and programs that suit the nature of the Holy Month of Ramadan in an attempt to spread the knowledge of the Glorious Qur’an among Muslims in Kuwait, the region, and the world. To this end, Boubyan Bank launched “Kuwait’s App for the Glorious Qur’an with the 10 Recitations” in collaboration with the Public Authority for Printing and Distribution of the Holy Quran, Sunnah, and Related Sciences, which adopt modern technologies that guarantee communicating the same to millions in the manner that ensures everyone benefits from the same.

Kuwait’s App for the Glorious Qur’an with the 10 Recitations is the first official App of its kind in Kuwait and the world that serves the Glorious Qur’an, its sciences, translation of its meanings, interpretation, and protection of the Qur'anic text against distortion, and which aims to reinforce the habit of reciting the Qur’an.

Additionally, a partnership was announced with the Grand Mosque of Kuwait whereby most of the bank’s events during the Holy Month were held at the mosque such as the “Recite with Boubyan Competition”, “Niqsat Boubyan” initiative, and the Iftar campaign, in addition to service and hospitality for worshippers during the last ten days of Ramadan with the participation of a group of volunteers from Boubyan Bank’s employees from various departments in order to support the efforts of the organizers of Qiyam Prayers “Night Prayers” at the Grand Mosque.

“Steps Campaign” continued sending its encouraging messages to citizens and residents to help them exercise walking during the Holy Mont of Ramadan in the presence of the bank’s team of volunteers at Al Asima Mall. The campaign’s proceeds will be allocated for the continued eyesight-restoration surgeries in Africa led by the “Noor Boubyan Campaign”.

Highlights

1st Highlight

In 2023, Boubyan launched its new logo and brand identity, which aim to:

  • Align and integrate our cultures seamlessly.
  • Inspire, retain, and attract talent.
  • Build strong bonds with customers.
  • Enhance our competitiveness.
  • Driven - Empowering - Innovative Our Most Significant Values

2nd Highlight

Why is Boubyan the best?

Boubyan’s choice by Service Hero relied on a group of criteria including a survey that extended over one year among consumers, who evaluated companies on a scale of 10 against their service-level expectations, their experience and satisfaction following the customer-service experience. 

The evaluation relied on many elements such as staff’s attitude, location of the bank, speed of service, confidence in the product, quality of service or product, value for money, the contact center, and the website of the bank. Service Hero’s survey implements a strict protocol to confirm the identity of consumers who take part in the survey.

3rd Highlight

The Fastest Growing Brand in Kuwait at a Growth Rate of 33%

Brand Finance, the international brand-valuation consultancy, ranked Boubyan as the fastest growing brand in Kuwait at a growth rate of 33% in terms of valuation in 2023.

Boubyan aspires that BLME becomes the Islamic bank of choice for GCC customers in the United Kingdom as we have incorporated a set of main principles for the bank as a part of its transformation strategy following the acquisition, including having a sustainable customer-focused brand aligned with Boubyan Bank’s Group.

4th Highlight

Kuwait’s App for the Glorious Qur’an with the 10 Recitations has many innovative features that make it stand out from the rest of Apps; the most important of which is that it contains 10 different recitations, thus allowing users to listen to a complete collection of the best reciters of the Glorious Qur’an, while displaying the characteristics of the recitation, principles, different illustrations, and setting a bookmark for ease of reference in the 10 recitations, in addition to the possibility of selecting a specific word and listening to it in all available recitations.

5th Highlight

In the first quarter of this year, Boubyan launched the “Boubyan Glow Up” health challenge for its customers in collaboration with Nutribox with prizes of KD 2,400 in value. This represented a pursuit of the bank’s vision of adopting a healthy lifestyle and following healthy diets to avoid obesity and malnutrition diseases. In this challenge, the goal was for all participants to reach the optimal weight through a 6-week wellness program.

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