Dubai: BLACK+DECKER, the global manufacturing powerhouse in home improvement, have launched a new campaign that underscores the importance of all family members coming together in the kitchen to create unforgettable moments this Ramadan.

With virtues such as compassion, kindness and generosity being synonymous with Ramadan, the campaign is a nod to the idea that the home environment can be a strong foundation to teach young children about the importance of supporting family members with home chores and play an active role in the household.

Recently, the brand launched an umbrella campaign called ‘Easy Life, Balanced Home’ that pushes for greater dialogue on breaking gender stereotypes in homes and encourages social change around distribution of household chores. The new Ramadan campaign is the latest addition to reinforce the movement towards gender equality and redefining responsibilities in the home space.

Commenting on the campaign, Rahul Chandra, Head of Marketing at BLACK+DECKER said: “The campaign subtlety captures the love and warmth that is often associated with recipes that are deeply rooted in our history and culture. Comfort food has the power to incite strong emotional responses in people and by showcasing the younger generation taking over the kitchen, BLACK+DECKER’s campaign demonstrates a collective appreciation for the numerous culinary journeys that mothers and grandmothers across the world have taken their families on.”

For more information on the latest BLACK+DECKER products, visit https://www.blackanddecker.ae/

About Black+Decker

Since 1910, BLACK+DECKER, a Stanley Black & Decker brand, has been setting the standard for innovation and design. The inventor of the first portable electric drill with pistol grip and trigger switch, BLACK+DECKER has evolved from a small machine shop in Baltimore, Maryland to a global manufacturing powerhouse with a broad line of quality products used in and around the home. When homeowners have work to get done, they trust that BLACK+DECKER products will do the job efficiently and reliably. For more information on BLACK+DECKER products, visit www.blackanddecker.com or follow BLACK+DECKER on Facebook and Instagram.

About Stanley Black & Decker:

Headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is the world's largest tool company operating manufacturing facilities worldwide. Guided by its purpose – for those who make the world – the company's approximately 60,000 diverse and high-performing employees produce innovative, award-winning power tools, hand tools, storage, digital tool solutions, lifestyle products, outdoor products, engineered fasteners and other industrial equipment to support the world's makers, creators, tradespeople and builders. The company's iconic brands include DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, HUSTLER® and TROY-BILT®. Recognized for its leadership in environmental, social and governance (ESG), Stanley Black & Decker strives to be a force for good in support of its communities, employees, customers, and other stakeholders. To learn more visit: www.stanleyblackanddecker.com.