BFL Group, one of the leading off-price and multi-brand retailers of the region, has launched its first Beauty For Less store at the BFL Shopping Centre in Motor City, Dubai. The store, which is located on the ground floor of the shopping centre offers products from an array of premium brands, along with a wide selection of beauty services. The new store exemplifies the group's vision to provide customers with a diverse range of offerings via innovative concepts.

As a brand known for its retail experiences, the new concept has been very well received by new and existing customers of the BFL Group. The launch is aligned with the group's aspirations to foster innovation and introduce appealing concepts, in a rapidly evolving retail market. According to industry reports, the Beauty and Personal Care industry has been experiencing tremendous growth in recent years, due to an incline in demand across the region. The impact of social media, rise in new consumers, and an increase in e-commerce activities are some of the main factors influencing consumers' purchasing behaviour. The global beauty and personal care sector are expected to generate revenue amounting to USD 1.14 billion in 2023, with the personal care segment having the largest market volume of USD 0.52 billion. As a result, the new Beauty For Less concept offers a complete range of beauty products and services including: nail and body treatments, hair treatments, haircuts and styling, all of which are provided by highly-skilled professionals to meet the influx of consumer demand.

Toufic Kredieh, CEO and Co-founder of BFL Group, stated: “We are delighted by the positive response following the launch of our first-ever Beauty For Less store in the region. We do not intend to stop here, but rather to keep exploring new ideas and concepts that will enlight our customer experience. We have progressed in this mission, thanks to the success of our latest BFL Shopping Centre and Luxury For Less store, and we expect the new Beauty For Less store to further enhance this experience. Our latest concept was not just a move towards expanding our offerings, but also a step towards offering women a distinct wellness experience for the best value. With our location at the heart of Motor City, we foresee tremendous growth for the group.

The Beauty For Less store was founded with the goal of elevating women’s wellness experience and offering them quality beauty services under the theme ‘Give Yourself More.’ The store has its own mobile application that improves accessibility and allows customers to book and enjoy their services seamlessly.

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